[01:16] – Monique introduces her guest Mr. Adil Amarsi

[02:57] – Tell me why you have all these copywriting names and why you’re such a genius in copywriting.

• I’ve been doing this 12 years as of today.
• I’m on track to hit $700 million made from my clients in that 12 year period. So that’s the reason that I have so many different nicknames.

[04:01] – What you were writing as a 12-year-old?

• I was writing more stories for my dad for his company.
• I didn’t know at the time that he was actually using them to promote his business, I was actually just using it as a way to improve the speed of my writing.

[04:50] – Let’s talk about getting faster and better at something.

• I’ve developed systems over the last like 10 years to help me write copy quickly.
• I have a blueprint in my head.

[08:07] – So how did you get started to look at the way of writing copy?

• I’d use the John Carlton system.
• John’s system has three questions.

1. Who are you?
2. What are you selling?
3. And how do I buy it?

[12:45] – You have a table full of work. Now what? creative people usually are not very efficient.

• I found actually giving myself routine time and breaks when I start and finish.

[17:09] – When was the time that you actually tried to push through things, but you just overwhelmed yourself?

• So many times. I’ve had that very recently.
• If you don’t have a system in place for the efficiency as you basically put out, it overwhelms.

[18:50] – What does efficiency mean to you?

• So efficiency, the way they look at it is it’s the ability to become productive in what you do
• allows you to get a task done quickly.

[19:52] – And how important is it for your job, or for your work?

• It’s important for everyone to be this way, just simply because it allows you to:

1. produce more
2. feel happier
3. you get into that habit of completing tasks fairly quickly.

[20:46] – How do you use creativity to actually enhance your efficiency?

• Try and find ways to stimulate my brain. 
• the other downside of creativity is you find ways of creatively wasting time.
• I’m very creative on how to be procrastinating.

[22:01] – Have you ever tried to schedule in and do something that is different from your work?

• I actually really enjoy drawing.
• Basically, the whole plan just has as much humanly fun as possible

[26:39] – So if you could choose to only work with a certain kind of client, who would that be?

• My favorite clients have always been the ones that have a good story.

[29:06] – What helped you the most to pick yourself up and move forward in an efficient way.

• Having the right people around me that I can go to and ask for their help.
• Another one that really truly helps is learning from other people’s mistakes.

[32:18] – Where do you think you would like to be more efficient? And where do you not want to be efficient?

• I don’t want to be efficient in writing as much anymore. 
• I want to get more efficient in like extremely efficient in is ideation.

[33:09] – If you had to leave three pieces of advice for our users that they can implement straight away, to be more efficient, what would it be?

• Get a notepad and start reading as many commercially successful fiction books as possible.
• When it comes down to writing a copy just practice, write one thing every single day.
• Get a mentor.
• Pick a day once a week that you will feel fully take off.