[1:43] – Monique introduces her guest, Megan Dougherty.

[2:57] – Tell us who are you? What do you do?

• My name is Megan Dougherty and I run one stone creative, which is a multimedia content agency. We specialize in creating podcasts for small business owners, department heads, small companies.

[6:02] – Why did you become a baker first and how did you transition and why?

• I really liked the bakery, that’s a really pleasant type of work. 
• I happen to go onto Craigslist, and then I happen to be the kind of person that this entrepreneur was looking for.

[10:30] –  So what was your biggest challenge from making pie all day long and then starting with this entrepreneur.

• That was the biggest challenge, I think for me it wasn’t even that I didn’t know what I was doing. I didn’t even know I couldn’t begin to imagine all of the things that I didn’t know. 

[15:49] – Megan talks about when she started to notice the hideous patterns.

[26:52] – You just talked about how your former colleague called you and asked you to form a business together. And you just said yes. Did you know what business? 

• No, I figured it would be something in the marketing space because my business partner’s background was in commercial radio production.

[27:57] – Megan talks about how she actually started the podcast.

[30:05] – What if I want to monetize my account and or get people who listened to it to buy my stuff. What am I going to do?

• The nice thing is it’s never too late to start adding structure.

[34:24] – So what is your favorite way to monetize podcasts?

• I find that the fastest and the path to ROI that feels the best with podcasting is  a networking tool.

[36:50] – I do want to dive a little bit into this online course part because you mentioned that you don’t actually do online courses, unless you can be really picky about it.

• The way in which I’m really picky is I need to be absolutely certain in my own heart that someone’s going to make money on it.

[38:31] – What does efficiency mean to you?

• Efficiency definitely means getting the either most or best benefit out of work done.

[39:14] – If you had to give the top three tips for using a podcast as a business strategy, which one would that be?

• You’re the boss of your podcast.
• Repurpose. But don’t be lazy about it.
• Be consistent.