Music, Marketing & Modern Jewish Traditions with Franciska Kosman
Music, Marketing & Modern Jewish Traditions with Franciska KosmanKay Productions CEO/founder Franciska Kosman is a Jewish Orthodox Art-preneur who started her career as a singer and composer and became an international artist and performer, having released over 60 singles. She then moved on to launch Kay Productions, which offers a unique combination of services, from content development to producing, marketing, and – most importantly – ways to make an IMPACT with a message worth sharing. She started her own podcast: The Franciska Show, to give voice to the inspiring stories of Orthodox Jewish female artists. Traditionally, women's voices have been stifled for ages, nevertheless, modern technology has opened up new horizons for women to engage with their audiences in a variety of ways that were unheard of a decade ago. In today’s episode, Franciska talks to Monique about being a dedicated activist for her community and effectively uses her platform to empower other musicians and artists around her.
HOT TOPICS OF THE EPISODE
[1:35] – Monique introduces her guest, Franciska Kosman.
[2:49] – Franciska talks about her challenges growing up and actually not being allowed to sing.
[6:47] – What about the talking? Were you able to speak publicly?
- You go based on communities.
- There are communities where women are not public speakers for male audiences.
- It’s more like ingrained in tradition.
[11:53] – Where in the Soviet Union did you move?
- I was born when my parents were already living there. So I grew up fully in Moscow. My mother is from the States, and my father is from Switzerland.
[13:57] – What was the difference for you when you first moved to the US and how did you experience art and expressing yourself?
- I experienced that transition most when I moved here and when I was recruited to teach
[20:47] – Tell me about how you got into podcasting and why you decided to choose that as a platform for your singing and your art?
- A mentor of mine suggested, “why not do podcasting”?
[28:01] – Why do you think now that you have gone through all of this journey, would a podcast be beneficial to entrepreneurs or business owners?
- It’s an amazing tool if used right.
- The way I see it is, it’s a real tool.
[31:49] – What do you tell your clients to do for people to listen to a podcast?
- Catchy titles.
- Repurposing your content.
- Having great guests.
[38:06] – What would you say would be a good way to encourage them to share the episode?
- I have the same issue.
I don’t think you’re doing anything wrong. I think this is the default.
[46:47] – Why do you think people should be listening to podcasts?
- Because it’s a new platform.
- People are used to TV, people are used to the radio, and podcasts are just one notch higher.
[50:21] – What does efficiency mean to you?
- Efficiency to me means doing the most with the least.
[50:38] – Which of the three things would you keep doing over and over again to get back to success?
- Creating my music studio.
- Hiring My coach
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AWESOME RESOURCES FROM THIS EPISODE