Music, Marketing & Modern Jewish Traditions with Franciska Kosman

Music, Marketing & Modern Jewish Traditions with Franciska Kosman

Music, Marketing & Modern Jewish Traditions with Franciska Kosman

Kay Productions CEO/founder Franciska Kosman is a Jewish Orthodox Art-preneur who started her career as a singer and composer and became an international artist and performer, having released over 60 singles. She then moved on to launch Kay Productions, which offers a unique combination of services, from content development to producing, marketing, and – most importantly – ways to make an IMPACT with a message worth sharing. She started her own podcast: The Franciska Show, to give voice to the inspiring stories of Orthodox Jewish female artists. Traditionally, women's voices have been stifled for ages, nevertheless, modern technology has opened up new horizons for women to engage with their audiences in a variety of ways that were unheard of a decade ago. In today’s episode, Franciska talks to Monique about being a dedicated activist for her community and effectively uses her platform to empower other musicians and artists around her.

HOT TOPICS OF THE EPISODE

[1:35] – Monique introduces her guest, Franciska Kosman.

[2:49] – Franciska talks about her challenges growing up and actually not being allowed to sing.

[6:47] – What about the talking? Were you able to speak publicly?

  • You go based on communities.
  • There are communities where women are not public speakers for male audiences.
  • It’s more like ingrained in tradition.

[11:53] – Where in the Soviet Union did you move?

  • I was born when my parents were already living there. So I grew up fully in Moscow. My mother is from the States, and my father is from Switzerland.

[13:57] – What was the difference for you when you first moved to the US and how did you experience art and expressing yourself?

  • I experienced that transition most when I moved here and when I was recruited to teach 

[20:47] – Tell me about how you got into podcasting and why you decided to choose that as a platform for your singing and your art?

  •  A mentor of mine suggested, “why not do podcasting”? 

[28:01] – Why do you think now that you have gone through all of this journey, would a podcast be beneficial to entrepreneurs or business owners?

  • It’s an amazing tool if used right.
  • The way I see it is, it’s a real tool. 

[31:49] – What do you tell your clients to do for people to listen to a podcast?

  • Catchy titles.
  • Repurposing your content.
  • Having great guests.

[38:06] – What would you say would be a good way to encourage them to share the episode?

  • I have the same issue.
    I don’t think you’re doing anything wrong. I think this is the default.

[46:47] – Why do you think people should be listening to podcasts?

  • Because it’s a new platform.
  • People are used to TV, people are used to the radio, and podcasts are just one notch higher.

[50:21] –  What does efficiency mean to you?

  • Efficiency to me means doing the most with the least.

[50:38] – Which of the three things would you keep doing over and over again to get back to success?

  • Creating my music studio.
  • Podcasting
  • Hiring My coach

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IMPACTFUL QUOTES OF THIS EPISODE

Efficiency to me means doing the most with the least.

Franciska Kosman

Podcast is amazing tool if used right.

Franciska Kosman

FIND OUT MORE ABOUT

Franciska Kosman
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Music, Mindset & Making Impact with Moshe Reuven Sheradsky

Music, Mindset & Making Impact with Moshe Reuven Sheradsky

Music, Mindset & Making Impact with Moshe Reuven Sheradsky

Moshe Reuven is an entrepreneur & influencer with over 1.2M followers. He’s been either an executive or founder/cofounder for several $MM Startups. As a Former Forbes Tech Council Member, he’s been seen on Forbes, HuffPost, Fortune, and more, as well as holding interviews with executives and celebrities throughout the world.Becoming a rabbi while growing businesses and influence. I had a near-death experience where my whole life changed for the better. In today’s episode, Moshe and Monique are talking about being efficient as he accomplished what he’s been called to do by God’s blessing, and how he is able to be a vessel for these blessings by re-evaluating where his attention in life should be going.

HOT TOPICS OF THE EPISODE

[01:15] – Monique introduces her guest, Moshe Reuven Sheradsky.

 

[01:45] – Tell us where are you from? What you’re doing and who you are?

  • I’m from South Florida. Now located in Morristown, New Jersey.
  • I’ve been involved in multiple companies.

 

[03:18] –  Tell me a little bit about how did you get started? And what type of music are you doing?

  • I started music a long time ago, I was probably in my early teens.

 

[06:05] – How do you describe the music or the art that you basically create? And what do you think is the main message you want to pursue?

  • It’s like poetry to me, it’s a way to express myself.
  • When you hear music, it takes you into another world and at the end of it, your a bit changed in a certain way. 

 

[08:30] – Do you have any steps that people could use as well if they want to get their audiences to listen more to them?

  • Find an agency.
  • Another thing that I would apply from a startup perspective is testing. 

 

[13:00] – Moshe talks about positioning in every endeavour especially when you are just starting.

 

[14:37] – Moshe talks about what’s his inspirations and his life experience that really changed the whole direction of how he sees life.

 

[24:29] –  Moshe talks about tons of pushbacks during his transformation.

 

[30:40] – Do you have any resources or books or whatever you can recommend?

  • It’s a good thing if they don’t have such experience.

 

[32:49] – Do you have core values that you live by, and that you use for everything around your business?

  • In my life, I’m trying to be part of creating Heaven on Earth.

 

[32:24] – What do you think has been so far your biggest success?

  • I think just being in tune with this reality is my biggest success being in tune with who I am.

 

[35:37] – Moshe wants to use his talents and his music to bring a piece of heaven to earth.

 

[39:38] – What does efficiency mean to you?

  • Efficiency to me is doing what you’re supposed to be doing at the time you’re supposed to be doing it. 

 

[41:41] – Which of the three things would you consistently do over and over again to get back to success, happiness, and contentment?

  • Just keep trying.
  • Quality time and relationships with your family.
  • Introspection about God and what I’m here to do in life.

    IMPACTFUL QUOTES OF THIS EPISODE

    The longer amount of time you put behind it as long as you’re doing the right things have a larger effect when you actually launch it.

    Moshe Reuven Sheradsky

    Positioning is a big key in every endeavor when you start.

    Moshe Reuven Sheradsky

    Efficiency to me is doing what you’re supposed to be doing at the time you’re supposed to be doing it.

    Moshe Reuven Sheradsky