Resilience, Re-Orientation & Repurposing with Megan DoughertyMegan Dougherty is the co-founder of One Stone Creative, a multi-media content agency that specializes in podcasts and online courses. She has been working in digital marketing and online business development for over a decade and has had the privilege of working with hundreds of business owners in a wide variety of industries. She lives in Gatineau, Quebec, and when she's not thinking about podcast strategy, she likes to grow vegetables and watch disaster movies. In today’s episode, Megan talks to Monique about how she started in the industry on the basis of being a business school drop-out. (she was a baker before getting into marketing!) She never set out to be a podcast producer - it all started with a random phone call from an old co-worker.
HOT TOPICS OF THE EPISODE
[1:43] – Monique introduces her guest, Megan Dougherty.
[2:57] – Tell us who are you? What do you do?
- My name is Megan Dougherty and I run one stone creative, which is a multimedia content agency. We specialize in creating podcasts for small business owners, department heads, small companies.
[6:02] – Why did you become a baker first and how did you transition and why?
- I really liked the bakery, that’s a really pleasant type of work.
- I happen to go onto Craigslist, and then I happen to be the kind of person that this entrepreneur was looking for.
[10:30] – So what was your biggest challenge from making pie all day long and then starting with this entrepreneur.
- That was the biggest challenge, I think for me it wasn’t even that I didn’t know what I was doing. I didn’t even know I couldn’t begin to imagine all of the things that I didn’t know.
[15:49] – Megan talks about when she started to notice the hideous patterns.
[26:52] – You just talked about how your former colleague called you and asked you to form a business together. And you just said yes. Did you know what business?
- No, I figured it would be something in the marketing space because my business partner’s background was in commercial radio production.
[27:57] – Megan talks about how she actually started the podcast.
[30:05] – What if I want to monetize my account and or get people who listened to it to buy my stuff. What am I going to do?
- The nice thing is it’s never too late to start adding structure.
[34:24] – So what is your favorite way to monetize podcasts?
- I find that the fastest and the path to ROI that feels the best with podcasting is a networking tool.
[36:50] – I do want to dive a little bit into this online course part because you mentioned that you don’t actually do online courses, unless you can be really picky about it.
- The way in which I’m really picky is I need to be absolutely certain in my own heart that someone’s going to make money on it.
[38:31] – What does efficiency mean to you?
- Efficiency definitely means getting the either most or best benefit out of work done.
[39:14] – If you had to give the top three tips for using a podcast as a business strategy, which one would that be?
- You’re the boss of your podcast.
- Repurpose. But don’t be lazy about it.
- Be consistent.
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AWESOME RESOURCES FROM THIS EPISODE