Copy, Coffee & Conversions with Adil AmarsiThe Alchemist of Persuasion, the storyseller, the Michelangelo of offer creation, the artist-entrepreneur Adil Amarsi. Adil has been writing copy for 18 years since he was 12 years old. He started to write more stories for his father’s company and he didn't know at that time that his father was actually using them to promote his business. Adil was actually using it as a way to improve the speed of his writing. Be inspired by the genius of copywriting, using his ability to manage not only to live the life he wants but also have been fortunate enough to help people in different industries and more go on to have massive success. Let us hear from Adil Amarsi and your host Monique.
HOT TOPICS OF THE EPISODE
[01:16] – Monique introduces her guest Mr. Adil Amarsi
[02:57] – Tell me why you have all these copywriting names and why you’re such a genius in copywriting.
- I’ve been doing this 12 years as of today.
- I’m on track to hit $700 million made from my clients in that 12 year period. So that’s the reason that I have so many different nicknames.
[04:01] – What you were writing as a 12-year-old?
- I was writing more stories for my dad for his company.
- I didn’t know at the time that he was actually using them to promote his business, I was actually just using it as a way to improve the speed of my writing.
[04:50] – Let’s talk about getting faster and better at something.
- I’ve developed systems over the last like 10 years to help me write copy quickly.
- I have a blueprint in my head.
[08:07] – So how did you get started to look at the way of writing copy?
- I’d use the John Carlton system.
- John’s system has three questions.
- Who are you?
- What are you selling?
- And how do I buy it?
[12:45] – You have a table full of work. Now what? creative people usually are not very efficient.
- I found actually giving myself routine time and breaks when I start and finish.
[17:09] – When was the time that you actually tried to push through things, but you just overwhelmed yourself?
- So many times. I’ve had that very recently.
- If you don’t have a system in place for the efficiency as you basically put out, it overwhelms.
[18:50] – What does efficiency mean to you?
- So efficiency, the way they look at it is it’s the ability to become productive in what you do
- allows you to get a task done quickly.
[19:52] – And how important is it for your job, or for your work?
- It’s important for everyone to be this way, just simply because it allows you to:
- produce more
- feel happier
- you get into that habit of completing tasks fairly quickly.
[20:46] – How do you use creativity to actually enhance your efficiency?
- Try and find ways to stimulate my brain.
- the other downside of creativity is you find ways of creatively wasting time.
- I’m very creative on how to be procrastinating.
[22:01] – Have you ever tried to schedule in and do something that is different from your work?
- I actually really enjoy drawing.
- Basically, the whole plan just has as much humanly fun as possible
[26:39] – So if you could choose to only work with a certain kind of client, who would that be?
- My favorite clients have always been the ones that have a good story.
[29:06] – What helped you the most to pick yourself up and move forward in an efficient way.
- Having the right people around me that I can go to and ask for their help.
- Another one that really truly helps is learning from other people’s mistakes.
[32:18] – Where do you think you would like to be more efficient? And where do you not want to be efficient?
- I don’t want to be efficient in writing as much anymore.
- I want to get more efficient in like extremely efficient in is ideation.
[33:09] – If you had to leave three pieces of advice for our users that they can implement straight away, to be more efficient, what would it be?
- Get a notepad and start reading as many commercially successful fiction books as possible.
- When it comes down to writing a copy just practice, write one thing every single day.
- Get a mentor.
- Pick a day once a week that you will feel fully take off.
AWESOME RESOURCES WE TALKED ABOUT IN THIS EPISODE
[31:03] – All You Can Do is All You Can Do, But All You Can Do is Enough – Arthur L. Williams Jr.