Beliefs, Behavior & Business with Dane Knighton

Beliefs, Behavior & Business with Dane Knighton

Beliefs, Behavior & Business with Dane Knighton

Dane is regarded by others as one of the top copywriters and watched by over 1.5 million people across the globe. He’s also previously been a bodybuilding competitor and is the author of 4 books. In today’s episode, Dane and Monique are talking about why you should start any type of work by finding the principles behind it and not starting to work on the tactics. This also lead Dane to be able to learn any skill in a very short time.


[02:08] – Monique introduces her guest, Dane Knighton.


[02:22] – Tell everyone who are you? What are you doing and why you’re doing it?

      • I guess I self identify more as a copywriter as a skill. I prefer to do strategic partnerships because it’s beneficial for both parties.

[03:09] – So how did you get into copywriting?

      • I was doing loads of content for fitness YouTube videos.
      • I couldn’t sell at all. So that’s how I started to learn how to write copy

[05:10] – So first of all, what does that have to do with your acne picture on the website?

      • I guess the acne pitch has more to do with the fitness content.

[05:41] – After you started learning how to write copy, did you ever get to the point where you had to think about whether you’re persuading someone or you’re manipulating someone?

      • It goes back to the principle of selling them what they want, give them what they need.

[06:54] – So as a woman, how do I sell them fake tits and If I don’t have them, what do I give them then?

      • It depends on what kind of sexuality.

[07:56] – Do you make a difference between persuasion and manipulation? And if so when do you use which? And if you don’t make it, why not?


[12:58] – So how did you find what’s important for you and how did you get to the point to actually follow that?

      • My purpose is just giving back.

[15:49] – So when you first started learning copywriting and diving into it, where did you start?

      • Always start with principles.
      • Reverse engineer. 

[19:40] – How do I know I’m on the right track?

      • The first stage is awareness
      • It’s good to learn from your mistakes, but it’s even better to learn from other people’s mistakes.
      • Get the right mentor.

[41:45] – What is your favorite type of copy to write?

      • I’d say long-form. 

[46:59] – So how do you create this bond?

      • The way you create a bond is through content and it’s a free story.

[48:08] – What is the number one favorite story that you will always remember that wasn’t yours?

      • Think and Grow Rich book.

[52:58] – What does efficiency actually means to you?

      • Get better quality done in less time.

[54:51] – Is there anything that you do for yourself to help you stay productive while you’re writing?

      • This is a quote that relates well to that question “The may consciousness of engagement, or sometimes worry a whole day.”

[57:52] – Tell me three things that looking back at your career, you would consistently repeat again because these were the most important thing for you to get where you are today.

      • Effort
      • Principles
      • Action






It’s good to learn from your mistakes, but it’s even better to learn from other people’s mistakes.

Dane Knighton

Bonds are created through shared values.

Dane Knighton

The mere consciousness of an engagement will worry an entire day.
(by Charles Dickens)

Dane Knighton

Millennials, Mindset & Mental Health with Jacqueline Cripps

Millennials, Mindset & Mental Health with Jacqueline Cripps

Millennials, Mindset & Mental Health with Jacqueline Cripps

Jacqueline is an author, speaker, and consultant. She works internationally with organizations and individuals to help them achieve goals, overcome obstacles and become empowered. With qualifications in psychology and social sciences and over a decade of experience in the public sector, Jacqueline offers captivating, authentic and direct professional guidance surrounding millennials and generational diversity.In today’s episode, Jacqueline and Monique are talking about how Millennials are going to change the workforce.


[01:53] – Monique introduces her guest, Jacqueline Cripps


[02:30] – Tell everyone a little bit about you.

  • I’m currently living in London, Australian born.
  • Over the last couple of years have been building my own business here in London.
  • What I’m passionate about doing is helping empower organizations and Millennials.


[07:01] – Monique and Jacqueline talk about different kinds of generations:

  • Generation X: Born 1965-1980 (38-53 years old)
  • Generation Y: Born 1981-1996 (22-37 years old)
  • Generation Z: Born 1997-Present (0-21 years old)
  • Baby Boomers: Born 1946-1964 (54-72 years old)


[09:28] – What do you think are the characteristics that make millennials so different from the generations before?

  • We’re growing up in a world where we’re influenced by technology.
  • We are shaped by instant gratification in terms of meeting everything done now. 


[24:46] – How can we take this into corporations and businesses as a millennial?

  • I think Millennials are definitely much more attracted to working for organizations that are making a difference already.


[27:22] – Was there any kind of situation where you really kind of run against the wall?

  • I was experiencing what I want to call the intergenerational conflict in the workplace. 


[34:52] – How did you get into the burnout and how did it feel for you?

  • I became really rundown, constant sickness, I had no social life.


[38:30] – What did you do to admit and acknowledge this mindset shift out of like “I literally have to stop being on this GO GO GO mentality”?

  • I guess from a step by step point of view:
  • What is actually a priority and why is it a priority?
  • Why am I doing what I’m doing?
  • If it’s not for you, then don’t do it.


[48:29] – How do you define efficiency?

  • Efficiency is just doing the best that I can do in what I do and getting things done that I want to do.


[48:46] – Which would be the top three things that you would always repeat?

  • I think going back to what I was saying before:
  • Time management.
  • Realistic expectations.
  • Learning how to manifest what you want and work with energy.





    Part: Smashed Avocado and the Quarter-Life Crisis:

    Meditation App to practice awareness:


    If it’s not for you, then don’t do it.

    Jacqueline Cripps

    Most of the time we spend is in our head and we should make it a nice place, like a garden and plant flowers.
    Monique Lindner

    We are growing up in a world where open-mindedness is not just a thing, it is just who we are.

    Jacqueline Cripps

    Content, Cleaning & Crisis Management with Amar Ghose

    Content, Cleaning & Crisis Management with Amar Ghose

    Content, Cleaning & Crisis Management with Amar Ghose

    Amar Ghose is the CEO and co-founder of, a bootstrapped SaaS company on track to earn over $1 million in 2020. He's accomplished this while traveling the world since 2015 and shares online regularly about entrepreneurship, marketing, and lifestyle design. What makes him unique is finding various ways to turn his perceived weaknesses into strengths.


    [03:11] – Monique welcomes her guest, Amar Ghose.

    [03:26] – Tell everyone first what you are actually doing and why?

    • I am a digital nomad
    • CEO and co-founder of a very niche software called Zenmaid.
    • I’m still living the same lifestyle, which means we don’t have an office. Everyone is 100% remote

    [05:19] – Tell us a little bit about how you started the company?

    • So where the idea came from was I have run my own maid service back in 2012. I ran it for just over a year. And that was after reading a random blog post about how to start your own maid service.


    [09:11] – I know there were a lot of things that didn’t go the way you wanted to. So tell me what was the plan? What went wrong?

    • We’ve been working with a product that my initial co-founder had built almost seven years ago. And it was very clear that we were going to rebuild the product from scratch
    • I would say it took over close to a year to really rebuild the product and to redesign everything. 


    [20:59] – What was your reaction?

    • Fran will tell you how weirdly calm I was as I was describing the situation.


    [25:15] – So do you remember at what time in your life you got to the point of being like “I gotta leave this shit behind”.

    • I’ve been practicing that for like, for some time of just focusing on what’s within my control


    [27:48] – Did the team actually stick with you or did someone fall behind?

    • I believe that every single person that was on the team when we took that redesign live, is still on the team.


    [29:43] – What did you do to support the team to build the culture?

    • I definitely have not been very intentional about this.
    • But I feel like as an extrovert, I don’t really feel like I ever really had to focus or worry about culture.


    [34:24] – What would you say about the number of people that are with you full time and how many of them are entrepreneurs?

    • So we have four people on our sales team, and all four of them own their own maid services that use Zenmaid every single day. So I don’t have to train them up to be salespeople.


    [37:48] – Why do you hire your own customers?

    • It does work out well though, eg. with maid service owners
    • A lot of them would be happy to take a consistent two or four hours a day, where they just know they’re getting a consistent pay-check.


    [43:33] – Tell me about how you manage your time throughout these past seven years

    • I’ve essentially just always focused on consistent action.
    • But my main thing in terms of management is environment control.


    [46:19] – How about combining traveling and work?

    • I only work for maybe three to four hours a day
    • In terms of travel, I essentially have like the same set of habits, but how they sort of fall into place or fall into my schedule changes based on where I am.


    [50:22] – What do you think efficiency means to you?

    • Efficiency to me is is essentially finding your personal best path to achieve your goals.


    [53:52] – What are the top three skills or characteristics that you wouldn’t want to miss to achieve your goals?

    • I think that every single entrepreneur on the planet should study copywriting.
    • If you’re getting into entrepreneurship because you think that it’s going to be easy and that you’re just going to get to do all of the things that you love and nothing else, then you probably need a bit of a wake-up call.
    • Enjoy the journey or like surround yourself with people that you love.





    [02:41] – ZenMaid – Management App for Maid Services

    [57:27] – 100 Videos in 100 Days – Follow along


    Focusing on what’s within your control.

    Amar Ghose

    Efficiency is essentially finding your personal best path to achieve your goals.

    Amar Ghose

    Your biggest disadvantages can turn into your biggest advantages.
    Amar Ghose

    The 5 Steps to A Perfect Morning Routine for Busy Leaders

    Are you chasing time & energy to finally have the massive impact you are dreaming of, only to realize by the end of the day - you got neither time nor impact? And what was it again you have been doing today? You were so busy. Let´s grab the bull by the horns and change this today. How? By setting you up for success EVERY MORNING. 

    Yay! Your guide is on the way, check your inbox!