Instagram, Influence and Identity with Eddie Smith

Instagram, Influence and Identity with Eddie Smith

Instagram, Influence & Identity with Eddie Smith

Eddie started geeking out about Instagram in 2015 and hasn’t looked back since. He learned how to turn smartphones into mobile billboards to spread your message to the masses.He went from selling billboards for iHeart Media to helping businesses grow their audience on Instagram and found a way to quickly source hashtags for maximum traffic and minimum effort.In today’s episode, Eddie and Monique are talking about the key to unlocking Instagram’s success even if you’re not famous without buying fake likes or lame followers.

HOT TOPICS OF THE EPISODE

[01:56] – Monique introduces her guest, Eddie Smith.

 

[03:02] – Tell us who you are and what you do.

  • My name is Eddie Smith, a regular guy, trying to make a big impact.
  • I own a marketing agency, and I do some coaching and consulting as well.

 

[10:45] – What were you doing as an athlete and how did you get to go through this identity shift?

  • I was bigger, better, faster, stronger.
  • I’ve got in trouble. And because I got in trouble they told me I couldn’t play sports at this new school that I went to.
  • I replace it with Instagram, and I started to recreated myself.

 

[18:33] – How can you compare Instagram and being an athlete?

  • It’s like the way my brain works.

 

[22:03] – Tell us a few of your results because I don’t think people actually know what freaking crazy results you can get on IG

  • I used to be able to grow an Instagram account from zero to 100,000 followers in 90 days or less.

 

[25:08] – What are the most important things of growing Instagram accounts?

  • Mostly it’s about a community. 
  • It’s about consistency, 
  • Reach
  • Frequency

 

[45:56] – Can you bust some myths for us about hashtags, for example, where to post them?

  • I think hashtags are really important.
  • If the community, consistency, reach and frequency is like your car, hashtags are the gas.

 

[51:08] – I want to know what’s up for you in the new year?

  • My big goal is to get my book and my book out.
  • It’s about the lessons I’ve learned throughout my life.

 

[56:23]  – What does efficiency actually mean to you?

  • Efficiency for me is like doing something in a way that allows you to minimize because this is something that you can’t control, sometimes it would minimize the possibility of having to do it again.

 

[57:43] –  What are your favorite three things to do to get to where you are right now?

  • People will not understand your vision because they can’t see it as you can.
  • Even if you don’t understand it but you know that it’s the right thing. Do it, because there’s a lesson to be learned.

 

AWESOME RESOURCES WE TALKED ABOUT

IN THIS EPISODE

 

[26:11] – Stockssnap.io: free stock photos for your IG account  –  https://stocksnap.io/ 

[26:21] – Phonto: an app to easily design photos and add text to them –  https://phon.to/download

[37:29] – Planoly: an IG approved integrated app to schedule your posts directly on IG and build out a beautiful grid –   https://www.planoly.com/

[50:36] – Flick: A powerful Hashtag research and planning tool  –  https://flick.tech/

IMPACTFUL QUOTES OF THIS EPISODE

If you don’t find something that fills your soul up, all the money in the world, all the riches, all the whatever, it won’t ever mean anything.

Eddie Smith

Even if you don’t understand it, but you know that it’s the right thing. Do it, because there’s a lesson to be learned.
Eddie Smith

Building your community is more about finding the people or the people might find you that you have this shared vision with and then support each other.

Eddie Smith

Agency, Analyzing & the Art of Business with Ray Blakney

Agency, Analyzing & the Art of Business with Ray Blakney

Agency, Analyzing & the Art of Business with Ray Blakney

Ray has bootstrapped multiple 6 and 7-figure businesses. For the last 5 years, he has been able to run 3-5 businesses at the same time all while having free time to spend. The "secret" to how he had been efficient enough to do all of this is simply discipline.Ray owns a website called livelingua.com, which is the third-largest online language school in the world.In today’s episode, Ray and Monique are talking about how he flipped his definition of failure: “Failing is not when a business doesn't work or doesn't make money, failure is when you stopped trying. And if you never stopped trying, you will never fail.” which enabled him to make building businesses his art.

HOT TOPICS OF THE EPISODE

[02:04] – Monique introduces her guest, Mr.Ray Blakney.

[02:21] – Explain everyone out there what the sword fighting is.

  • I’ve been practicing the Japanese martial art called kendo for going on dating myself back for about 20 years now. So kendo is the way of the sword and I have been practicing it since I was 22.

 

[04:00] – Tell me when you’re not sword fighting, what else are you doing in your business?

  • I own a website called livelingua.com. It’s the third-largest online language school in the world and I run it with my wife.
  • I own a website called twiducate.com
  • I also owned a chocolate factory in the Philippines before 
  • I am the host of the Anomalous Educator Podcast which helps teachers make money online.

 

[05:26] – Starting businesses and making them successful is a kind of art for you, explain a little bit about that.

  • The creative process is what I like because you get to try things, you get to see what works what doesn’t and you get to go back and fix it.

 

[10:16] – So when you bootstrap a company, how do you approach everything from the get-go? 

  • I’m not creating something that nobody’s ever thought of before, like Steve Jobs, or Elon Musk, or all those people out there.
  • For launching businesses, see a need, check that there’s a need, confirm there’s a need and then just do it.

     

[14:10] – How did you get to the point of having this mindset of “failure is not a total failure, I always get something out of it.”

  • I flipped my definition of failure. Failing is not when a business doesn’t work or doesn’t make money, failures when I stopped trying. And if I never stopped trying, I never failed.

 

[15:32] – How did you approach your new content marketing strategy?

  • I put Comic Sans and made the whole presentation like a comic book.
  • And to my surprise, half the room came up to me with this marketing methodology that we use in my companies and said. “Can you do that for us?”
  • So that planted the seed for the agency

 

[29:40] – So how important do you think is research in the beginning before you even start putting out content, writing content for clients?

  • It’s like any other construction, right? You can put a beautiful house on it. But if the base is bad, it’s going to crumble in a year or two. And we need to do that for your business as well.

 

[31:31] – Do you think that a lot of entrepreneurs that they’re going wrong with the research or not even doing it or don’t know how to do research for their business?

  • I think most advanced entrepreneurs might do that because they’ve learned the value in it. 

 

[33:03] – If you’re starting a new business, do you ask audiences some questions? Do you, like to use the Ask method? Do you use like only the keyword research? What do you use?

  • I generally stick with keyword research because I assume I use a little bit of the Ask method now because I do have a network and audiences I can do it for.

 

[35:59] – After the research how do you think should entrepreneurs use the results?

  •  The research should help you find who your audience is.

 

[38:52] – What actually makes you efficient in a discipline?

  • I developed discipline kind of later in life.
  • Discipline is what gives me freedom.

 

[42:44] – You said you use the discipline to be very self-driven. But you don’t believe in working, what your passion is.

  • I think people confuse passion with their why.
  • If you did a good job and figure out what your why is. That’s enough for you to at least take one step towards it that day.

 

[46:03] – So how important is efficiency to you now that you have multiple businesses?

  • Discipline is key to me be able to do what I’m doing.
  • I use an app called wunderlist.

 

[51:14] – What does efficiency mean to you?

  • Efficiency is just getting as close to that goal as I can today.

 

[52:01] – What are the top three tips for starting a business?

  • The first one is research.
  • Make sure you plan that you have the time to do this business.
  • A final tip would be “just do it.” 

     

    AWESOME RESOURCES WE TALKED ABOUT

    IN THIS EPISODE

     

    [04:55] – The Anomalous Educator Podcast  –  helps teachers make money online: http://anomalouseducator.com/category/podcast/

    [33:13] – The Ask Method – a bulletproof way to market research your audience: https://book.askmethod.com/

    [50:23] – Wunderlist – stay productive with this wonderful app: https://www.wunderlist.com/

    IMPACTFUL QUOTES OF THIS EPISODE

    For launching businesses, see a need, check that there’s a need, confirm there’s a need and then just do it.

    Ray Blakney

    Discipline is what gives me freedom.

    Ray Blakney

    Failing is not when a business doesn’t work, or doesn’t make money, failures when I stopped trying. And if I never stopped trying, I never failed
    Ray Blakney

    Dating, Data & Discussions with Kyree Oliver

    Dating, Data & Discussions with Kyree Oliver

    Dating, Data & Discussions with Kyree Oliver

    Meet the young man who owns a marketing company, is a life coach, business consultant and so much more. Kyree Oliver started in 2013 and didn't have any idea about what a podcast is all about. All he wanted to do, was impacting people. So he started asking people in his nuclear environment and beyond, to talk to him. He interviewed them on all kinda topics, in order to understand the quest of life a bit more. First, Kyree started with his friends, uncles, and slowly moved to interviewing doctors, lawyer, monks and even death row inmates. In today’s episode Monique and Kyree talk about how he gave himself an opportunity to pull from multiple different sources as a role model and how he now uses this knowledge to impact people on the daily.

    HOT TOPICS OF THE EPISODE

    [01:56] – Monique welcomes her guest, Kyree Oliver

     

    [02:04] – Tell us a little bit about your background.

        • I’m from California
        • I own a marketing company. I do sort of life coaching. I do business consulting for people

    [03:35] – How did you get to the point of being able to communicate calmly, but also to just give space to all of these different perspectives?

        • I think it was detaching myself from other people’s perspectives. Like, they don’t need to think the way that I think in order for me to think the way that I think.

    [06:00] – Where does that come from? Why would we want to influence other people’s opinions so much?

        • All of us think that if more people thought like us, the world would be a better place. I think everybody thinks that

    [07:19] – How would you take steps to the detachment of other people’s opinions?

        • I don’t think I’d say anything to those people. Our perspective isn’t the same

    [09:09] – How do you navigate the in-between of like voicing your opinion without discriminating against other people?

        • My job is to make as compelling a case as possible for people to either agree with the way that I think or figure out a better way to think about that same topic.

    [11:39] – How did you get into like, being so focused on this topic (masculinity), and why is it so important that we are talking about it?

        • So I think that no matter who we are as people, no matter what group we belong to, what country you’re from, I think we’re all led by masculine and feminine energy

    [12:50] – Did you have the role models that you needed as a child?

        • I had multiple role models.
        • And by me not having that (father figure), it gave me an opportunity to pull from multiple different sources.

    [13:49] – Can you give me a rough picture of what masculinity looks like to you?

        • Three pillars
        1. A soft heart is your empathy.
        2. Thick skin is your emotional intelligence.
        3. The hard head is your grit determination.

    [16:06] – How did you learn all of these things and then adapting it to your own version.

        • I think I just started piecing information together and I started seeing trends.

    [17:44] – How did you conduct these 800+ interviews and how did you get people to speak to you?

        • I just started asking the people around me I started asking co-workers, family, friends, and it kind of just grew from there
        • I’ve interviewed almost any type of person you can think of.

    [19:00] – What stuck out to you when you interviewed all of them?

        • I genuinely just listened to people for who they were and what their experiences were.

    [20:22] – What made the difference for you when you switched over from work first to basically life first?

        • I learned how I’m supposed to set my life up before it needed to be set up that way.

    [23:46] – I want to know if you have any dating efficiency tips?

        • The people who are most skeptical about it, they see it as a waste of time. They’re usually people who aren’t very good at it. And often they’re not very good at it. Because they haven’t put a whole lot of time in developing themselves to be the right person to do it.

    [26:29] – How can they find out about it?

        • It’s all asking yourself those difficult questions.
        • And I think you can do to dig until you come up with an answer

    [28:22] – How do you make sure you don’t have to be just one thing and you’re good at advertising and life coaching?

        • Commitment to being a well-rounded person is probably the biggest thing.

     

    [29:40] – Monique talks about Ikigai.

        • The Japanese concept of combining the thing that you’re really good at was the thing that you’re really passionate at was the thing that you can make money off into your life’s purpose

    [31:14] – How do you assess the person itself and not what they were doing?

        • I start forming my opinion or informing my opinion just based on how I watch them interact with themselves and the world around them.

    [32:05] – Is it more important for you of how people act or how they speak?

        • Both are very important.

    [32:27] – What would you tell to influence a million people right in front of you?

        • Probably it would be just sort of generic advice of finding what’s right for you and chasing what that is

    [34:14] – Is there a specific routine to improve yourself?

        • I wouldn’t say that there’s a routine as far as how to change it. It’s just a consistent, concerted effort.

     

    [35:34] – What does efficiency mean to you, then?

        • I would boil it down to the best use of time. And maybe the best use of time is to relax sometimes maybe the best thing is to not do anything.

     

    [36:33] – what would be time-wasters for you?

        • The time that I spend leading up to what I know I’m supposed to do or what I know, I need to do next.

     

    [38:03] – Which would be the top three things that you would suggest anyone doing?

        • I’d say getting very clear on what your purpose is as quickly as possible and then designing your life around what that purpose is.

     

    AWESOME RESOURCES WE TALKED ABOUT IN THIS EPISODE

     

    IMPACTFUL QUOTES OF THIS EPISODE

    They don’t need to think the way that I think in order for me to think the way that I think

    Kyree Oliver

    The goal is to grow. The goal isn’t to be correct

    Kyree Oliver

    Getting very clear on what your purpose very quickly or as quickly as possible and then designing your life around what that purpose is
    Kyree Oliver

    FIND OUT MORE ABOUT KYREE OLIVER

    Website
    www.influkz.com

    Facebook
    Facebook.com/kyreeoliver1994

    Instagram
    Instagram.con/Kyree