Virality, Validation & Videos with Lenney Leong

Virality, Validation & Videos with Lenney Leong

Virality, Validation & Videos with Lenney Leong

Lenney Leong is founder of Get Customers, an advertising agency based in Singapore who does unconventional marketing methods and videos. He has been featured on Forbes and he has worked with seven-figure companies and helped them drive traffic to become market leaders. In today’s episode, Lenney and Monique are talking about how to create viral videos that have millions of views on Facebook and other platforms. They are also opening up about the topic of mental health and how important it is to speak up and speak out about it, especially in a time of huge transformation like 2020 has turned out to be for the world so far.

HOT TOPICS OF THE EPISODE

[1:33] – Monique introduces her guest, Lenney Leong.

 

[1:59] – Tell us who you are and what do you do?

          • I run an advertising agency.
          • That agency is called Get Customers.

[3:52] – How was it growing up in Singapore? How did you get the exposure to the online entrepreneurship world and how did you get started?

          • We have a very conservative society.
          • I went to Google, I was trying out the Pay Per Click website.

[6:37] – Lenney talks about how amazing Singapore is.

 

[17:10] – Lenney explains about the video content.

 

[18:33] – What message would you like to put out in the world with your videos? 

          • I would like people to know that there is hope. 
          • If you like to do something in life, go and pursue and do whatever you’d like to do. 

[19:57] – Do you think people sometimes don’t know how to find a passion?

          • Passion is a discovery process.

[23:04] – Lenney shares about why he decided to work for himself and not for other people.

 

[26:42] – How’s the community in Singapore for entrepreneurs and business owners?

          • Entrepreneur community in Singapore is not very big. 
          • They need to be a huge improvement in that. 

[38:11] – What’s your vision for yourself, where you want to be in the next 10 to 15 years?

          • The next 10 years I aspire to be someone successful and running my advertising agency.

[39:32] – What about you as a person who you have to become as a person?

          • I’m pretty satisfied with who I am right now.

[52:30] – What does efficiency mean to you?

          • Being efficient is loving what you do.

[53:28] – Which are the three things that you would do over and over again to get back to success.

          • Copywriting
          • Sales
          • Property investment

IMPACTFUL QUOTES OF THIS EPISODE

If you like to do something in life, go and pursue and do whatever you’d like to do.

Lenney Leong

How you make your money is more important than how much you make.

Lenney Leong

I want to live my life without worrying about finance.

Lenney Leong

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Operations, Outsourcing & Onboarding with Nathan Hirsch

Operations, Outsourcing & Onboarding with Nathan Hirsch

Operations, Outsourcing & Onboarding with Nathan Hirsch

Nathan Hirsch is an entrepreneur and expert in remote hiring and eCommerce. Most recently, Nathan co-founded FreeeUp.com in 2015 with an initial $5,000 investment, scaled it to $12M per year in revenue, and was then acquired in 2019. Today, Nathan is a co-founder of OutsourceSchool, a company working to educate entrepreneurs on how to effectively hire and scale with virtual assistants through in-depth courses. Nathan has appeared on 300+ podcasts, is a social media personality, and loves sharing advice on scaling remote businesses. In today’s episode, Nathan and Monique are talking about how Nathan bootstrapped 3 different businesses with less than $5k initial investment. The last company hit 8-figures in revenue and was acquired within the industry, a dream that came true. Nathan also shares the journey from the initial investment, to efficiently scaling the business organically for 4 years. This episode is for all of you out there who are entrepreneurs by heart and are looking for inspiration to see, you too can be the one hitting big goals!

HOT TOPICS OF THE EPISODE

[1:12] – Monique introduces her guest, Nathan Hirsch.

 

[2:27] – Tell us about who you are, what you do, why you have a German surname and how was it growing up being a Half-German?

  • I am the co-founder of Outsource School
  • My dad’s German and Jewish.
  • I grew up in a town called East Longmeadow in Massachusetts.

 

[4:49] – Nathan talks about his first glimpse into being an entrepreneur.

 

[7:50] – Walk me through your experience of school and share a bit about the educational system.

  • College was a fun time. I met some of my best friends. I started my business there, I met my business partner.
  • Did I get an ROI on the degrees? Not, but if I didn’t go to college, then I wouldn’t have met my business partner and who knows where I’d be right now.

 

[12:21] – What made you decide that you don’t want to follow your parent’s steps?

  • My aunt influenced me a lot.
  • I got to see my aunt start her own business.
  • I gotta see her upgrade nicer houses as her business grows.
  • I got to talk to her and learn from her.

 

[15:27] – Which of the life skills do you think are the most important one when it comes to outsourcing?

  • Focusing your time and having a priority is important.
  • No matter what you’re doing in life, you have to have time management skills. You have to have the ability to prioritize.

 

[16:56] – When you started outsourcing, what was it that you were looking for in the beginning?

  • At the beginning, I just needed help.
  • I learned from scratch, and it took me years to build out my interview process. My on boarding process and my training process through a lot of trial and error.

 

[18:35] – Do you only hire people in the Philippines or do you actually hire worldwide?

  • I like to divide up hiring into three levels. The followers, the doers, and the experts.
  • I hire followers from the Philippines
  • And I hire doers and experts from different countries.

 

[19:16] – What do you think makes them the best followers?

  • They learn English at a very young age.
  • They have a great sense of family, which is good if you are creating a good culture and a good team.

 

[21:11] – What are the things that would piss you off the most about this industry?

  • Not treating the VA well.

 

[34:17] – What do you think are the great perks to offer to a team that’s not on a payroll?

  • They get the flexibility to work remotely.
  • I’m also flexible when it comes to days off.
  • We’ve thrown Christmas parties, where we’ll pay for the food. We’ll pay for everything and they’ll get together.

 

[40:01] – When you start working with entrepreneurs and outsourcing. What question would you wish they would ask you more?

  • I like to focus on system and process questions.

 

[44:32] – What does efficiency mean to you?

  • It’s all about figuring out what hours in the day I’m most productive doing things. And what I can get done to move the needle.

 

[46:36] – Which of the three things would you keep doing over and over again to get back to success?

  • Networking
  • Going on podcasts
  • Partnerships

    IMPACTFUL QUOTES OF THIS EPISODE

    Focusing your time and having a priority is incredibly important.

    Nathan Hirsch

    You have to have time management skills, you have to have the ability to prioritize.

    Nathan Hirsch

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    Perfectionism, Personality & Pride with Falyn Satterfield

    Perfectionism, Personality & Pride with Falyn Satterfield

    Perfectionism, Personality & Pride with Falyn Satterfield

    Falyn Satterfield is a mystical Brand, Content, & Marketing strategist. Specifically, she works with highly ambitious, impact-driven, conscious service-based entrepreneurs to design an authentic, influential, and profitable brand position, marketing message, & content so that they can stand out online, enhance their divine impact, build conscious influence in their industry, and consistently + increasingly monetize their genius using Facebook and Instagram. In today’s episode Falyn and Monique are talking about how Falyn chose to become independent when she was 17. Later she dropped out of college and is now running her own business. The way she teaches marketing is based on a higher level of consciousness so you can attract your ideal clients.

    HOT TOPICS OF THE EPISODE

    [1:50] – Monique introduces her guest, Falyn Satterfield.

     

    [1:59] – Please introduce yourself and tell us: who you are, what you do and where you are located?

    • My name is Falyn Satterfield.
    • I’m a brand content marketing and influencer strategist.
    • I run my own online business. I work with service-based conscious entrepreneurs to build a standout brand position in their industry. We also create content that is authentic, influential, and profitable.

     

    [2:55] –  What is this conscious marketing branding that you’re talking about? How does it work?

    • Conscious marketing is a term that I have really culminated in the online space and brought a lot of awareness to.

     

    [5:33] – How did you get to see that there’s something going wrong in the marketing industry?

    • It was kind of the same thing as being in the industry and then seeing all of this copy and pasted model of verbiage regurgitated value like no uniqueness whatsoever.

     

    [8:22] – Where did you grow up? And also: how was the whole experience of growing up for you and how did it influence you on how you do marketing right now?

    • I’m originally from Indianapolis, Indiana.
    • My parents were divorced before I even turned one year old.
    • I guess you could say my childhood was super unstable. I had a lot of issues with my parents.

     

    [30:33] – When did you come out to your mom and she started treating you badly?

    • It wasn’t that I even got the chance to come out. She had gone through my phone.
    • She found out on her own by invading my privacy.

     

    [42:45] – What do you think is the most empowering thing for you about having your business?

    • The most empowering thing about having my business is definitely the ability to be fully expressed. And to express my creative freedom.
    • I found that using my voice is actually really healing for me.

     

    [44:36] – What do you do about backlash coming in for real?

    • The people who are doing that are very unconscious to their own privilege.
    • Sharing awareness and speaking out, using your voice is important, but when it comes to the backlash, it’s literally not useful to respond and argue with them.

     

    [51:39] –  What does efficiency mean to you?

    • It means being able to do things quickly in the easiest and simplest way.

     

    [52:01] – Which three things would you keep doing, again and again, to get back to success?

    • Live streams 
    • Consistent content creation 
    • Energy and mindset work.

      IMPACTFUL QUOTES OF THIS EPISODE

      I found that using my voice is actually really healing for me.

      Falyn Satterfield

      Sharing awareness, speaking out and using your voice is important.

      Falyn Satterfield

      Efficiency means being able to do things quickly and the easiest and simplest way.

      Falyn Satterfield

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      Fear, Fitness & Failing Forward with Lauren Tickner

      Fear, Fitness & Failing Forward with Lauren Tickner

      Fear, Fitness & Failing Forward with Lauren Tickner

      Lauren Tickner is an online entrepreneur who has built 2x 7 figure businesses at the age of 23. She is an expert at helping businesses scale, get their time back, and acquire higher-paying clients. Using LinkedIn and a leveraged offer. In today’s episode, Lauren and Monique are talking about the 16 year old girl who’s been bullied for being overweight and decided to lose weight. We are looking into how Lauren started her journey by posting on Instagram to connect with other women who are into weight training and where Lauren is now on her journey.

      HOT TOPICS OF THE EPISODE

      [1:10] – Monique introduces her guest, Lauren Tickner.

       

      [2:35] – Tell us who you are. Where are you from & what do you do?

      • Born and raised here in England.
      • I pretty much travel full time.
      • I got two businesses, the first one is called impact school and the second business is really designed for people who sell high ticket services.

       

      [6:26] – Lauren shares how she got started in the online world.

       

      [13:37] –  What made you keep going after having panic disorder, being bullied, and being mocked?

      • I had a bigger mission behind it.
      • I just knew I could somehow build a big enough platform to help people.
      • I just had this feeling deep down inside, like if they can do it, so can I.

       

      [18:47] – How was your support system at home?

      • I’m the type of person who will just do what I feel is right, even if no one’s supporting me.

       

      [31:44] – What does efficiency mean to you?

      • Efficiency means that you are getting things done in the most time-optimised way with the least wasted energy.

       

      [32:18] – Which of the three things would you do over and over again to get back to success?

      • Make sure that I have posted really good content all across social media.
      • Build an army of people who are logged into my social media accounts, messaging people all day long.
      • Hire more people sooner.

      IMPACTFUL QUOTES OF THIS EPISODE

      I really believe that you make your own luck.

      Lauren Tickner

      The most complicated skill is to be simple.

      Dejan Stojanovic

      You need to actually go out there and execute because, without execution, nothing’s gonna change.

      Lauren Tickner

      FIND OUT MORE ABOUT

      Raj Subramyer - Web
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      Chaos, Coaching & CEOs with John Murphy

      Chaos, Coaching & CEOs with John Murphy

      Chaos, Coaching & CEOs with John Murphy

      John is the founder of John Murphy International, and coach to Fortune 100 companies, like Pfizer, Circle K, Merck, Airbus, and others. John's BHAG is to help his clients make a brilliant life for themselves and not just a brilliant living.In today’s episode, John and Monique are talking about why we should be focusing on what is important, John’s transition from being a CEO in the corporate world to being an independent coach to CEOs and how building his own business fits into his lifestyle.

      HOT TOPICS OF THE EPISODE

      [01:27] – Monique introduces her guest, John Murphy.

       

      [01:41] – Please give us a little introduction to yourself, tell us where you from, and what have you done so far?

          • I’ve originally from Ireland
          • I spent my career in the corporate world.
          • I became the CEO of a pan European Insurance Group based in Dublin. 
          • In 2004 I set up my own coaching business, John Murphy International.

      [03:10] – Why did you decide to leave the corporate world?

          • I was ambitious, I was young and I really want to make a mark.

      [09:52] – Monique and John talk about leadership.

       

      [28:59] – How are you approaching people who are successful already?

          • I think you’ve got to keep asking people, what actually really matters to them

      [42:29] –  What did you do when you’ve lost your first wife and having these three beautiful teenagers but you were also a CEO in an insurance group?

          • I was angry, I was feeling sorry for myself, and asked how can I cope with all of that.
          • I went through a period where I really allowed myself to indulge in that.
          • I learned a lot by observing the three girls.

      [50:05]  – What does efficiency mean to you?

          • I kind of put efficiency and effectiveness together. 
          • In order to be effective, you’ve got to be really clear about what’s important.
          • And then you bring efficiency in to actually make sure that you get the important things done.

      [51:34] – Which of the three things would you keep repeating to get back to success?

          • Keep learning.
          • Stay connected.
          • Having rituals.

      IMPACTFUL QUOTES OF THIS EPISODE

      It is important for everyone to have that time of self reflection.

      John Murphy

      Leadership starts when no one is watching you.

      Monique Lindner

      True leaders are really vulnerable people and they display their vulnerability.

      John Murphy

      FIND OUT MORE ABOUT

      Raj Subramyer - Web
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      Falling, Faith & Family with Mohammad Gharbieh

      Falling, Faith & Family with Mohammad Gharbieh

      Falling, Faith & Family with Mohammad Gharbieh

      Mohammad Gharbieh is a Leader of HVAC company. Offering only the best heating and cooling systems around. Quality and excellent customer service have helped them grow to become one of the most trusted HVAC experts in the area.An unexpected injury changed his life. Mohammad fell off the back of a van only moving 5 mph and hit his head on the concrete. The consequences were extreme: no memory for 6 months, 3 doctors said he was gone. But somehow, someway he came back to work within 9 months only. In today’s episode, Mohammad and Monique are talking about safety as the number one factor at work, how to overcome such extreme challenges, and how faith and family play a huge role in recovery.

      HOT TOPICS OF THE EPISODE

      [01:27] – Monique introduces her guest, Mohammad Gharbieh.

      [01:57] – Tell us about who you are, where you from, and what you’re doing?

      • My name is Mohammad Gharbieh, I was born and raised in Dallas, Texas.

      [4:20] – How is it like to be working with your dad, uncles, and your mom as well? 

      • Fortunately enough, we all work together as a team. We all appreciate everybody’s efforts.

      [05:52] – Do you think it’s a little bit of a cultural aspect that maybe your family business operates differently than traditional American Families?

      • I don’t know how many others are family companies, but a lot of companies are successful because they do treat people fairly. 

       

      [06:55] –  So how does it look like right now for you and your business, to take care of all of your employees, your family during a pandemic?

      • We’re trying to continue to grow the service and maintenance and replacement business to keep our guys busy. Even if they’re not working full-time we’re still paying them as if they were.

      [08:42] – What do you think about wannabe gurus out there who just fired 80% of their team?

      • I definitely think it’s about holding on to their money.

      [11:01] –  Mohammad talks about the crazy accident and what happened

       

      [15:16] – What do you think was the biggest lesson afterward that you would take from that experience?

      • Safety is the number one factor in everything that we do at work.

       

      [17:47] – What was it that impacted others so much that they would come to you for so long, so often, or maybe from far away?

      • I was a young kid who worked really, really hard, and tried to make the best for myself and my family. 
      • I never ever thought about myself. I was always a caring person for anybody and everybody around me.

       

      [19:08] – How did your wife help you after the accident when you had to recover, to get through all of that?

      • It’s really difficult because my wife, we found out a couple of weeks before I got hurt, that my wife was pregnant with our second baby.
      • The situation did not put her in a good place. But she constantly prayed for me, she prayed for me night and day, and she would beg God to get me better and she cared about me so much.
      • Nur (Mohammad’s wife) explains how she and her family handled the situation and how they cared for Mohammad in the hospital

       

      [33:56] – Do you even make any plans for the future? What are the next steps that you want to achieve for your family and for your business and for yourself just in general?

      •  Just be more efficient in everything that I do.

       

      [44:56] – Tell me what efficiency means to you?

      • Efficiency is improving and doing the best that you can do in any situation.

       

      [45:32] – Which of the three things would you do over and over again to get back to success? 

      • Trying new things.
      • Always show the best effort and everything that you do.
      • Stick to doing best for other people. 

      IMPACTFUL QUOTES OF THIS EPISODE

      Whatever happens is what’s written for us already.

      Nur Ashour

      Safety is the number one priority for us, even above the quality of the qualities in our name.

      Mohammad Gharbieh

      If you pray for something, you have to pray with the faith knowing that God is going to answer your prayer.”

      Nur Ashour

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