Beliefs, Behavior & Business with Dane Knighton

Beliefs, Behavior & Business with Dane Knighton

Beliefs, Behavior & Business with Dane Knighton

Dane is regarded by others as one of the top copywriters and watched by over 1.5 million people across the globe. He’s also previously been a bodybuilding competitor and is the author of 4 books. In today’s episode, Dane and Monique are talking about why you should start any type of work by finding the principles behind it and not starting to work on the tactics. This also lead Dane to be able to learn any skill in a very short time.

HOT TOPICS OF THE EPISODE

[02:08] – Monique introduces her guest, Dane Knighton.

 

[02:22] – Tell everyone who are you? What are you doing and why you’re doing it?

      • I guess I self identify more as a copywriter as a skill. I prefer to do strategic partnerships because it’s beneficial for both parties.

[03:09] – So how did you get into copywriting?

      • I was doing loads of content for fitness YouTube videos.
      • I couldn’t sell at all. So that’s how I started to learn how to write copy

[05:10] – So first of all, what does that have to do with your acne picture on the website?

      • I guess the acne pitch has more to do with the fitness content.

[05:41] – After you started learning how to write copy, did you ever get to the point where you had to think about whether you’re persuading someone or you’re manipulating someone?

      • It goes back to the principle of selling them what they want, give them what they need.

[06:54] – So as a woman, how do I sell them fake tits and If I don’t have them, what do I give them then?

      • It depends on what kind of sexuality.

[07:56] – Do you make a difference between persuasion and manipulation? And if so when do you use which? And if you don’t make it, why not?

 

[12:58] – So how did you find what’s important for you and how did you get to the point to actually follow that?

      • My purpose is just giving back.

[15:49] – So when you first started learning copywriting and diving into it, where did you start?

      • Always start with principles.
      • Reverse engineer. 

[19:40] – How do I know I’m on the right track?

      • The first stage is awareness
      • It’s good to learn from your mistakes, but it’s even better to learn from other people’s mistakes.
      • Get the right mentor.

[41:45] – What is your favorite type of copy to write?

      • I’d say long-form. 

[46:59] – So how do you create this bond?

      • The way you create a bond is through content and it’s a free story.

[48:08] – What is the number one favorite story that you will always remember that wasn’t yours?

      • Think and Grow Rich book.

[52:58] – What does efficiency actually means to you?

      • Get better quality done in less time.

[54:51] – Is there anything that you do for yourself to help you stay productive while you’re writing?

      • This is a quote that relates well to that question “The may consciousness of engagement, or sometimes worry a whole day.”

[57:52] – Tell me three things that looking back at your career, you would consistently repeat again because these were the most important thing for you to get where you are today.

      • Effort
      • Principles
      • Action

 

AWESOME RESOURCES WE TALKED ABOUT

IN THIS EPISODE

 

IMPACTFUL QUOTES OF THIS EPISODE

It’s good to learn from your mistakes, but it’s even better to learn from other people’s mistakes.

Dane Knighton

Bonds are created through shared values.

Dane Knighton

The mere consciousness of an engagement will worry an entire day.
(by Charles Dickens)

Dane Knighton

Instagram, Influence and Identity with Eddie Smith

Instagram, Influence and Identity with Eddie Smith

Instagram, Influence & Identity with Eddie Smith

Eddie started geeking out about Instagram in 2015 and hasn’t looked back since. He learned how to turn smartphones into mobile billboards to spread your message to the masses.He went from selling billboards for iHeart Media to helping businesses grow their audience on Instagram and found a way to quickly source hashtags for maximum traffic and minimum effort.In today’s episode, Eddie and Monique are talking about the key to unlocking Instagram’s success even if you’re not famous without buying fake likes or lame followers.

HOT TOPICS OF THE EPISODE

[01:56] – Monique introduces her guest, Eddie Smith.

 

[03:02] – Tell us who you are and what you do.

  • My name is Eddie Smith, a regular guy, trying to make a big impact.
  • I own a marketing agency, and I do some coaching and consulting as well.

 

[10:45] – What were you doing as an athlete and how did you get to go through this identity shift?

  • I was bigger, better, faster, stronger.
  • I’ve got in trouble. And because I got in trouble they told me I couldn’t play sports at this new school that I went to.
  • I replace it with Instagram, and I started to recreated myself.

 

[18:33] – How can you compare Instagram and being an athlete?

  • It’s like the way my brain works.

 

[22:03] – Tell us a few of your results because I don’t think people actually know what freaking crazy results you can get on IG

  • I used to be able to grow an Instagram account from zero to 100,000 followers in 90 days or less.

 

[25:08] – What are the most important things of growing Instagram accounts?

  • Mostly it’s about a community. 
  • It’s about consistency, 
  • Reach
  • Frequency

 

[45:56] – Can you bust some myths for us about hashtags, for example, where to post them?

  • I think hashtags are really important.
  • If the community, consistency, reach and frequency is like your car, hashtags are the gas.

 

[51:08] – I want to know what’s up for you in the new year?

  • My big goal is to get my book and my book out.
  • It’s about the lessons I’ve learned throughout my life.

 

[56:23]  – What does efficiency actually mean to you?

  • Efficiency for me is like doing something in a way that allows you to minimize because this is something that you can’t control, sometimes it would minimize the possibility of having to do it again.

 

[57:43] –  What are your favorite three things to do to get to where you are right now?

  • People will not understand your vision because they can’t see it as you can.
  • Even if you don’t understand it but you know that it’s the right thing. Do it, because there’s a lesson to be learned.

 

AWESOME RESOURCES WE TALKED ABOUT

IN THIS EPISODE

 

[26:11] – Stockssnap.io: free stock photos for your IG account  –  https://stocksnap.io/ 

[26:21] – Phonto: an app to easily design photos and add text to them –  https://phon.to/download

[37:29] – Planoly: an IG approved integrated app to schedule your posts directly on IG and build out a beautiful grid –   https://www.planoly.com/

[50:36] – Flick: A powerful Hashtag research and planning tool  –  https://flick.tech/

IMPACTFUL QUOTES OF THIS EPISODE

If you don’t find something that fills your soul up, all the money in the world, all the riches, all the whatever, it won’t ever mean anything.

Eddie Smith

Even if you don’t understand it, but you know that it’s the right thing. Do it, because there’s a lesson to be learned.
Eddie Smith

Building your community is more about finding the people or the people might find you that you have this shared vision with and then support each other.

Eddie Smith

Content, Cleaning & Crisis Management with Amar Ghose

Content, Cleaning & Crisis Management with Amar Ghose

Content, Cleaning & Crisis Management with Amar Ghose

Amar Ghose is the CEO and co-founder of ZenMaid.com, a bootstrapped SaaS company on track to earn over $1 million in 2020. He's accomplished this while traveling the world since 2015 and shares online regularly about entrepreneurship, marketing, and lifestyle design. What makes him unique is finding various ways to turn his perceived weaknesses into strengths.

HOT TOPICS OF THE EPISODE

[03:11] – Monique welcomes her guest, Amar Ghose.

[03:26] – Tell everyone first what you are actually doing and why?

  • I am a digital nomad
  • CEO and co-founder of a very niche software called Zenmaid.
  • I’m still living the same lifestyle, which means we don’t have an office. Everyone is 100% remote

[05:19] – Tell us a little bit about how you started the company?

  • So where the idea came from was I have run my own maid service back in 2012. I ran it for just over a year. And that was after reading a random blog post about how to start your own maid service.

 

[09:11] – I know there were a lot of things that didn’t go the way you wanted to. So tell me what was the plan? What went wrong?

  • We’ve been working with a product that my initial co-founder had built almost seven years ago. And it was very clear that we were going to rebuild the product from scratch
  • I would say it took over close to a year to really rebuild the product and to redesign everything. 

 

[20:59] – What was your reaction?

  • Fran will tell you how weirdly calm I was as I was describing the situation.

     

[25:15] – So do you remember at what time in your life you got to the point of being like “I gotta leave this shit behind”.

  • I’ve been practicing that for like, for some time of just focusing on what’s within my control

 

[27:48] – Did the team actually stick with you or did someone fall behind?

  • I believe that every single person that was on the team when we took that redesign live, is still on the team.

 

[29:43] – What did you do to support the team to build the culture?

  • I definitely have not been very intentional about this.
  • But I feel like as an extrovert, I don’t really feel like I ever really had to focus or worry about culture.

 

[34:24] – What would you say about the number of people that are with you full time and how many of them are entrepreneurs?

  • So we have four people on our sales team, and all four of them own their own maid services that use Zenmaid every single day. So I don’t have to train them up to be salespeople.

     

[37:48] – Why do you hire your own customers?

  • It does work out well though, eg. with maid service owners
  • A lot of them would be happy to take a consistent two or four hours a day, where they just know they’re getting a consistent pay-check.

 

[43:33] – Tell me about how you manage your time throughout these past seven years

  • I’ve essentially just always focused on consistent action.
  • But my main thing in terms of management is environment control.

 

[46:19] – How about combining traveling and work?

  • I only work for maybe three to four hours a day
  • In terms of travel, I essentially have like the same set of habits, but how they sort of fall into place or fall into my schedule changes based on where I am.

 

[50:22] – What do you think efficiency means to you?

  • Efficiency to me is is essentially finding your personal best path to achieve your goals.

 

[53:52] – What are the top three skills or characteristics that you wouldn’t want to miss to achieve your goals?

  • I think that every single entrepreneur on the planet should study copywriting.
  • If you’re getting into entrepreneurship because you think that it’s going to be easy and that you’re just going to get to do all of the things that you love and nothing else, then you probably need a bit of a wake-up call.
  • Enjoy the journey or like surround yourself with people that you love.

 

AWESOME RESOURCES WE TALKED ABOUT

IN THIS EPISODE

 

[02:41] – ZenMaid – Management App for Maid Services

https://play.google.com/store/apps/details?id=com.zenmaid.app&hl=en

[57:27] – 100 Videos in 100 Days – Follow along 
https://www.youtube.com/user/amarluis

IMPACTFUL QUOTES OF THIS EPISODE

Focusing on what’s within your control.

Amar Ghose

Efficiency is essentially finding your personal best path to achieve your goals.

Amar Ghose

Your biggest disadvantages can turn into your biggest advantages.
Amar Ghose

Funnels, Fire & The Fuel of Life with John Ainsworth

Funnels, Fire & The Fuel of Life with John Ainsworth

Funnels, Fire & The Fuel of Life with John Ainsworth

This is the man who built automated funnels for over 10 years. The man who helped people increase their revenue between 25 - 300%. The genius, John Ainsworth. In today’s episode, John will talk about how people take action when they are in the right emotional and mental state to do so and how people are way more likely to buy from someone if they've bought from them before and got good value.

HOT TOPICS OF THE EPISODE

[01:14] – Monique introduces her guest, John Ainsworth.

 

[02:16] – Tell me a little bit about where you are right now and what you’re doing basically?

  • What we do is we help people who are selling info products like online courses.
  • We help people to figure out how to set up email marketing, the sales pages, facebook retargeting.

 

[05:03] – How do we get started with an info Product Funnel?

  • Building trust with audiences
  • People will take action when they are in the right emotional and mental state to do it.
  • After that, they’re definitely ready to buy something else from you.

 

[12:20] – For people who haven’t been doing that before, where should they be starting and what shouldn’t they be doing?

  • If you’re already selling something it should be easy
  • You can do it in teachable, WordPress.

 

[14:04] – What do you think is the most important thing was the email marketing?

  • One thing is to send to people who bought the tripwire send them a couple of emails,
    reminding them about the offer of buying the main course from you.

 

[20:28] – How do you work with your team?

  • I’ve got a team of four people.
  • Every week I do a planning session, and I’ll go through and I’ll figure out what needs to get done this week.
  • Figuring out my “why” really trying to narrow down and understand why is it that I’m doing this, what is my purpose? What am I trying to achieve?

 

[26:46] – Monique talks about the seven levels of why.

  • If you don’t cry, it’s not your why.

 

[32:20] – How do you actually define efficiency?

  • Trying to make everything run elegantly as like cutting out all of the bits that don’t need doing. 

 

[47:58] – What are the top three recommendations or advice or things that you would do if you have to start over again to be not working hard, but efficient and still getting to your goals?

  • First – find out what people really want
  • Second – look at the journaling
  • Third – being willing to be emotionally uncomfortable

     

    AWESOME RESOURCES WE TALKED ABOUT IN THIS EPISODE

     

    [13:07] – Teachable – a platform to produce and host your course on:  https://teachable.com/

    [13:10] – Wordpress – A CMS system to build websites and online stores on with the best plugins & templates available on the market:  https://wordpress.com/

    [32:58] – The 80-20 principle – A helpful method to be able to prioritize life & business better  – https://www.investopedia.com/terms/1/80-20-rule.asp 

    IMPACTFUL QUOTES OF THIS EPISODE

    People will take action when they are in the right emotional and mental state to do it

    John Ainsworth

    The biggest foundation for your motivation is your motive

    Monique Lindner

    I think one of the things that have managed to do well, is willing to be wrong
    John Ainsworth

    FIND OUT MORE ABOUT JOHN AINSWORTH

    Website: 
    https://datadrivenmarketing.co/calculator/ 

    Email: 
    [email protected]

    Mini Funnel Audit  
    https://pimpyourfunnel.com

    People, Power & Performance with Mads Singers

    People, Power & Performance with Mads Singers

    People, Power & Performance with Mads Singers

    Meet Mads Singers, the Top Management Coach, and Consultant. He helps business owners focus on running and growing their business rather than working in it.Allow Mads to change your approach to management and the way you interact and communicate with team members and learn how DISC can change your business. Let’s learn more about Mads together with your host, Monique.

    HOT TOPICS OF THE EPISODE

    [01:11] – Monique introduces her guest, Mads Singers.

     

    [01:43] – Tell our audience a little bit about who you are.

    • Originally from Denmark and spent 20 years being in management and this is my passion.

    [04:20] – Tell me what are the huge difference between leadership and management?

    • Most people feel management is a big scary thing.
    • The reason why most people find management very scary is, that they’ve never spent any time improving it

     

    [07:48] – Mads talks about how small things can make huge differences.

    [13:40] – Mads explains how you get the good stuff by looking at the things from the good side.

    [14:50] – Mads describes personalities sort of behavioural tools.

    [18:13] – Mads talks about different kinds of people.

     

    [20:03] – Can you explain more about the DISC profile?

    • D – Dominance. Describes dominant people.
    • I – Influence. People who love getting attention.
    • S – Steadiness. People who always think about everyone else before they think about themselves.
    • C – Compliance. For very detail-oriented people. 

     

    [23:59] – Mads explains the DISC profile in detail. 

    [24:25] – When you we first met, what did you think was my result?

    • Your fundamentals from a basic point of view shows a DC.
    • You’re extremely task-focused. 

     

    [25:19] – Monique and Mads discuss cultural aspects that play into DISC results.

    [28:57] – Mads talks about clients he’s working with. 

    [30:13] – Monique and Mads explain what core value means. 

     

    [34:22] – Tell me about how you actually got started with this work and why you’re doing it?

    • I am a naturally high S and a high C and my passion is helping people so that’s sort of the primary drive for myself.

     

    [35:40] – What was the most unbelievable story throughout your coaching?

    • Mads tells the story of a client and his team
    • The problem is a lot of people like new shit, they like getting more responsibility.

     

    [38:07] –  What does efficiency mean to you?

    • For me, it’s all about prioritization.
    • it’s really about if are you using the time on the right things?

       

      AWESOME RESOURCES WE TALKED ABOUT IN THIS EPISODE

       

      Find Mads management course here: https://madssingers.com/management-academy/

      More information about the DiSC profile: https://www.discprofile.com/what-is-disc/overview/

      Free DISC test (short version): https://discpersonalitytesting.com/free-disc-test/

      IMPACTFUL QUOTES OF THIS EPISODE

      The small things are what can make huge differences

      Mads Singers

      People find management very scary because they never spent any time improving it

      Mads Singers

      The more you can look at things from the good side, the more you get the good stuff out of it
      Mads Singers

      FIND MORE ABOUT MADS SINGERS HERE

       

      Website: https://madssingers.com/

      FB: https://www.facebook.com/MadsSingers

      Podcast: https://madssingers.com/podcasts/

      Energy, Emotions & Excellence with Jared Bull

      Energy, Emotions & Excellence with Jared Bull

      Energy, Emotions & Excellence with Jared Bull

      A former Marine, Combat Veteran and certified Sherpa Executive Coach. Working with him will change how you view and interact with the world! Today’s episode, Jared tells all about how it feels like having a spirit animal to lead his way and instantly get that blissful feeling and leading to his first client. Let’s hear his journey together with your host, Monique.

      HOT TOPICS OF THE EPISODE

      [01:23] – Monique welcomes her guest Jared Bull.

       

      [02:50] – How did you get to be a transformational coach?

      • It started as I went into the Marine Corps when I was 17 years old.
      • I graduated from college and then I started up a YouTube channel
      • I was producing highly valuable content that the market on YouTube really resonated with and then people are just like, Oh, can I start paying you?

       

      [08:27] – How would you approach being on the front (team leading)?

      • I was interacting on the ground with the people

       

      [11:40] – How would you approach to figure out someone’s values and value system?

      • If you want to be successful as a business and you want to scale, eventually culture building is absolutely integral to maintaining that expansion,

       

      [14:57] –  What would you do with your clients to figure out what’s their core values and their value system. 

      • the first thing that I suggest is “who are you actually being on a daily basis?”
      • hiring by personal values.
      • qualifications and your tech skills

       

      [19:38] –  How are you going to figure out the value system of the person behind the company

      • The first thing that I always do is what I call a values assessment sheet.

       

      [22:58] – So What are your top three core values?

      • Trust
      • Efficiency
      • Fulfillment

      [25:00] – Monique shared her core values.

      • Experience
      • Impact
      • Energy


      [28:14] –  Jared: Are you able to identify what makes you feel that flow with a certain individual?

      • Monique: I get trigeminal nerve pain in my face from people who act in a certain toxic way.

       

      [45:04] – Why did you decide to live with the yogi? And how did you settle into it? 

      • if I wanted to create a new part of myself, I have to remove myself from every influence that I’ve ever had.

       

      [38:18] – when you went back to America, that must have been a reverse culture shock, wasn’t it?

      • flying back in Philadelphia,  the collective energy of everything was just totally, I was like, “this is not it. I’m not gonna stay here.”

       

      [43:20] – what does efficiency actually mean to you?

      • So I think efficiency would just be aligning to the environment. know what environment you’re in, know the field that you’re playing in, know the game, and then build the system.

         

        AWESOME RESOURCES WE TALKED ABOUT IN THIS EPISODE

         

        [43:05] – Inner Engineering by Sadhguru

        IMPACTFUL QUOTES OF THIS EPISODE

        Culture building is absolutely integral to maintaining expansion

        Jared Bull

        How you do one thing is how you do everything so you better do things right

        Monique Lindner

        FIND MORE ABOUT JARED BULL HERE

         

        Website: https://www.transformationalcoaching.co/homepage

        Facebook: https://www.facebook.com/jared.bull.92

        Three resources you find online:

        1. 26 page PDF to help you increase Client Enrollment by 85%.
        2. Client acquisition class
        3. A free 80 to 90-minute training specifically for coaches and entrepreneurs who want to expand their business

        The 5 Steps to A Perfect Morning Routine for Busy Leaders

        Are you chasing time & energy to finally have the massive impact you are dreaming of, only to realize by the end of the day - you got neither time nor impact? And what was it again you have been doing today? You were so busy. Let´s grab the bull by the horns and change this today. How? By setting you up for success EVERY MORNING. 

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