Beliefs, Behavior & Business with Dane Knighton

Beliefs, Behavior & Business with Dane Knighton

Beliefs, Behavior & Business with Dane Knighton

Dane is regarded by others as one of the top copywriters and watched by over 1.5 million people across the globe. He’s also previously been a bodybuilding competitor and is the author of 4 books. In today’s episode, Dane and Monique are talking about why you should start any type of work by finding the principles behind it and not starting to work on the tactics. This also lead Dane to be able to learn any skill in a very short time.

HOT TOPICS OF THE EPISODE

[02:08] – Monique introduces her guest, Dane Knighton.

 

[02:22] – Tell everyone who are you? What are you doing and why you’re doing it?

      • I guess I self identify more as a copywriter as a skill. I prefer to do strategic partnerships because it’s beneficial for both parties.

[03:09] – So how did you get into copywriting?

      • I was doing loads of content for fitness YouTube videos.
      • I couldn’t sell at all. So that’s how I started to learn how to write copy

[05:10] – So first of all, what does that have to do with your acne picture on the website?

      • I guess the acne pitch has more to do with the fitness content.

[05:41] – After you started learning how to write copy, did you ever get to the point where you had to think about whether you’re persuading someone or you’re manipulating someone?

      • It goes back to the principle of selling them what they want, give them what they need.

[06:54] – So as a woman, how do I sell them fake tits and If I don’t have them, what do I give them then?

      • It depends on what kind of sexuality.

[07:56] – Do you make a difference between persuasion and manipulation? And if so when do you use which? And if you don’t make it, why not?

 

[12:58] – So how did you find what’s important for you and how did you get to the point to actually follow that?

      • My purpose is just giving back.

[15:49] – So when you first started learning copywriting and diving into it, where did you start?

      • Always start with principles.
      • Reverse engineer. 

[19:40] – How do I know I’m on the right track?

      • The first stage is awareness
      • It’s good to learn from your mistakes, but it’s even better to learn from other people’s mistakes.
      • Get the right mentor.

[41:45] – What is your favorite type of copy to write?

      • I’d say long-form. 

[46:59] – So how do you create this bond?

      • The way you create a bond is through content and it’s a free story.

[48:08] – What is the number one favorite story that you will always remember that wasn’t yours?

      • Think and Grow Rich book.

[52:58] – What does efficiency actually means to you?

      • Get better quality done in less time.

[54:51] – Is there anything that you do for yourself to help you stay productive while you’re writing?

      • This is a quote that relates well to that question “The may consciousness of engagement, or sometimes worry a whole day.”

[57:52] – Tell me three things that looking back at your career, you would consistently repeat again because these were the most important thing for you to get where you are today.

      • Effort
      • Principles
      • Action

 

AWESOME RESOURCES WE TALKED ABOUT

IN THIS EPISODE

 

IMPACTFUL QUOTES OF THIS EPISODE

It’s good to learn from your mistakes, but it’s even better to learn from other people’s mistakes.

Dane Knighton

Bonds are created through shared values.

Dane Knighton

The mere consciousness of an engagement will worry an entire day.
(by Charles Dickens)

Dane Knighton

Millennials, Mindset & Mental Health with Jacqueline Cripps

Millennials, Mindset & Mental Health with Jacqueline Cripps

Millennials, Mindset & Mental Health with Jacqueline Cripps

Jacqueline is an author, speaker, and consultant. She works internationally with organizations and individuals to help them achieve goals, overcome obstacles and become empowered. With qualifications in psychology and social sciences and over a decade of experience in the public sector, Jacqueline offers captivating, authentic and direct professional guidance surrounding millennials and generational diversity.In today’s episode, Jacqueline and Monique are talking about how Millennials are going to change the workforce.

HOT TOPICS OF THE EPISODE

[01:53] – Monique introduces her guest, Jacqueline Cripps

 

[02:30] – Tell everyone a little bit about you.

  • I’m currently living in London, Australian born.
  • Over the last couple of years have been building my own business here in London.
  • What I’m passionate about doing is helping empower organizations and Millennials.

 

[07:01] – Monique and Jacqueline talk about different kinds of generations:

  • Generation X: Born 1965-1980 (38-53 years old)
  • Generation Y: Born 1981-1996 (22-37 years old)
  • Generation Z: Born 1997-Present (0-21 years old)
  • Baby Boomers: Born 1946-1964 (54-72 years old)

 

[09:28] – What do you think are the characteristics that make millennials so different from the generations before?

  • We’re growing up in a world where we’re influenced by technology.
  • We are shaped by instant gratification in terms of meeting everything done now. 

 

[24:46] – How can we take this into corporations and businesses as a millennial?

  • I think Millennials are definitely much more attracted to working for organizations that are making a difference already.

 

[27:22] – Was there any kind of situation where you really kind of run against the wall?

  • I was experiencing what I want to call the intergenerational conflict in the workplace. 

 

[34:52] – How did you get into the burnout and how did it feel for you?

  • I became really rundown, constant sickness, I had no social life.

 

[38:30] – What did you do to admit and acknowledge this mindset shift out of like “I literally have to stop being on this GO GO GO mentality”?

  • I guess from a step by step point of view:
  • What is actually a priority and why is it a priority?
  • Why am I doing what I’m doing?
  • If it’s not for you, then don’t do it.

 

[48:29] – How do you define efficiency?

  • Efficiency is just doing the best that I can do in what I do and getting things done that I want to do.

 

[48:46] – Which would be the top three things that you would always repeat?

  • I think going back to what I was saying before:
  • Time management.
  • Realistic expectations.
  • Learning how to manifest what you want and work with energy.

     

    AWESOME RESOURCES WE TALKED ABOUT

    IN THIS EPISODE

     

    Part: Smashed Avocado and the Quarter-Life Crisis:
    https://www.jacquelinecripps.com/product/smashed-avocado-and-the-quarter-life-crisis/

    Meditation App to practice awareness:
    https://insighttimer.com/

    IMPACTFUL QUOTES OF THIS EPISODE

    If it’s not for you, then don’t do it.

    Jacqueline Cripps

    Most of the time we spend is in our head and we should make it a nice place, like a garden and plant flowers.
    Monique Lindner

    We are growing up in a world where open-mindedness is not just a thing, it is just who we are.

    Jacqueline Cripps

    Instagram, Influence and Identity with Eddie Smith

    Instagram, Influence and Identity with Eddie Smith

    Instagram, Influence & Identity with Eddie Smith

    Eddie started geeking out about Instagram in 2015 and hasn’t looked back since. He learned how to turn smartphones into mobile billboards to spread your message to the masses.He went from selling billboards for iHeart Media to helping businesses grow their audience on Instagram and found a way to quickly source hashtags for maximum traffic and minimum effort.In today’s episode, Eddie and Monique are talking about the key to unlocking Instagram’s success even if you’re not famous without buying fake likes or lame followers.

    HOT TOPICS OF THE EPISODE

    [01:56] – Monique introduces her guest, Eddie Smith.

     

    [03:02] – Tell us who you are and what you do.

    • My name is Eddie Smith, a regular guy, trying to make a big impact.
    • I own a marketing agency, and I do some coaching and consulting as well.

     

    [10:45] – What were you doing as an athlete and how did you get to go through this identity shift?

    • I was bigger, better, faster, stronger.
    • I’ve got in trouble. And because I got in trouble they told me I couldn’t play sports at this new school that I went to.
    • I replace it with Instagram, and I started to recreated myself.

     

    [18:33] – How can you compare Instagram and being an athlete?

    • It’s like the way my brain works.

     

    [22:03] – Tell us a few of your results because I don’t think people actually know what freaking crazy results you can get on IG

    • I used to be able to grow an Instagram account from zero to 100,000 followers in 90 days or less.

     

    [25:08] – What are the most important things of growing Instagram accounts?

    • Mostly it’s about a community. 
    • It’s about consistency, 
    • Reach
    • Frequency

     

    [45:56] – Can you bust some myths for us about hashtags, for example, where to post them?

    • I think hashtags are really important.
    • If the community, consistency, reach and frequency is like your car, hashtags are the gas.

     

    [51:08] – I want to know what’s up for you in the new year?

    • My big goal is to get my book and my book out.
    • It’s about the lessons I’ve learned throughout my life.

     

    [56:23]  – What does efficiency actually mean to you?

    • Efficiency for me is like doing something in a way that allows you to minimize because this is something that you can’t control, sometimes it would minimize the possibility of having to do it again.

     

    [57:43] –  What are your favorite three things to do to get to where you are right now?

    • People will not understand your vision because they can’t see it as you can.
    • Even if you don’t understand it but you know that it’s the right thing. Do it, because there’s a lesson to be learned.

     

    AWESOME RESOURCES WE TALKED ABOUT

    IN THIS EPISODE

     

    [26:11] – Stockssnap.io: free stock photos for your IG account  –  https://stocksnap.io/ 

    [26:21] – Phonto: an app to easily design photos and add text to them –  https://phon.to/download

    [37:29] – Planoly: an IG approved integrated app to schedule your posts directly on IG and build out a beautiful grid –   https://www.planoly.com/

    [50:36] – Flick: A powerful Hashtag research and planning tool  –  https://flick.tech/

    IMPACTFUL QUOTES OF THIS EPISODE

    If you don’t find something that fills your soul up, all the money in the world, all the riches, all the whatever, it won’t ever mean anything.

    Eddie Smith

    Even if you don’t understand it, but you know that it’s the right thing. Do it, because there’s a lesson to be learned.
    Eddie Smith

    Building your community is more about finding the people or the people might find you that you have this shared vision with and then support each other.

    Eddie Smith

    Hollywood, Health & The Hustle with Abby Walla

    Hollywood, Health & The Hustle with Abby Walla

    Hollywood, Health & The Hustle with Abby Walla

    Abby Walla is an award-winning Actor/Writer/Entrepreneur in Hollywood. She has acted in top TV shows & movies on HBO, Netflix, Amazon, ABC and more. She coaches entrepreneurs to become confident & authentic on camera to attract their dream clients and make their competition irrelevant using the "Crushing It On Camera" video techniques. She also built a 6-figure Digital Marketing agency on the side in under a year while traveling the country promoting her film on the film festival circuit. In today’s episode, Abby and Monique are talking about setting strict priorities and how to be okay with the fact that there are days that not everything is going to get done. And that this, besides many surprises, is just part of running a business.

    HOT TOPICS OF THE EPISODE

    [02:19] – Monique introduces her guest, Abby Walla.

    [03:48] – Let everyone know what are you doing?

        • So I am an actor and a writer living in Los Angeles, California.
        • I am also an entrepreneur.
        • I have a business called Crushing It On Camera where I teach entrepreneurs how to be awesome on camera.

    [05:10] – How did you split your time between being an actress, an author, and your business?

        • Even if your career is going really well there’s typically a need to have some other income involved.
        • It gave me an amazing opportunity to start my business, I’m really passionate about it because I’m able to do what I love

    [07:21] – How did you work with the things you planned and then suddenly you get a call for a casting and then everything is different?

        • It’s challenging when it comes up because I just have to totally shift gears and then commit to what’s right in front of me.
        • It was important not to actually block out every hour of the day because it would be like, too hard to like move things around.

    [10:57] – During our work, what did we figure out about health issues and how were we able to integrate them as well?

        • Health stuff is crazy because sometimes it happens and you can’t see it coming and then sometimes it just like, snap your fingers and it’s there and you were not expecting in.

    [15:53] – Monique and Abby talk about hiring and delegating.

     

    [23:14] – How do you show up yourself on camera when you actually don’t feel like you’re 100%?

        • The motivation that I need is like focusing on the value that I’m going to give or the impact that I’m going to have like trying to take the focus off of myself and how I’m feeling and on, the purpose of what I’m doing, that helps motivate me more.

    [27:48] – Should you actually show up at all if you really don’t feel like it or should you look back on what actually happened and show up afterward?

        • I do think we have to put our self-care first. And sometimes that means we need to have the internet off and our phones away, and we just need time for ourselves to heal.  

    [34:36] – So tell me about your program, Crushing It On Camera, what is the essence of entrepreneurs and business owners usually go wrong?

        • People just don’t prepare that they want it to come across like they’re doing it on the fly and it’s natural and conversational, but then they don’t even do any preparation.

    [47:28] – What does efficiency mean to you?

        • The smartest way to get to where you need to go

    [48:14] – What are your top three things that have gotten you from where you started to where you are now that you wouldn’t want to miss for the ongoing journey?’

        • Believing that it’s possible.
        • Hiring coaches and mentors.
        • Not being afraid to put the work in,
        • Take care of yourself (well, a bonus one)  

     

    AWESOME RESOURCES WE TALKED ABOUT

    IN THIS EPISODE

     

    [04:42] – How Monique helped Abby to finally get everything scheduled & ‘under control’ –
    https://www.moniquelindner.com/work-with-me/

    [31:08] – Course on Becoming a boundaries badass by Mark Groves –
    https://mark-groves.mykajabi.com/boundaries

    [50:37] – Abby’s Facebook Group For Entrepreneurs on Camera –
    https://www.facebook.com/groups/ConfidenceOnCameraForEntrepreneurs/

    IMPACTFUL QUOTES OF THIS EPISODE

    Being hard on what the priorities are, and then just being okay with the fact that there are days that not everything is going to get done, and that’s okay. And that’s just part of running a business.

    Abby Walla

    The pain is what brings you to your power.

    Monique Lindner

    I do think we have to put our self-care first. And sometimes that means we need to have the internet off and our phones away, and we just need time for ourselves to heal.
    Abby Walla

    Agency, Analyzing & the Art of Business with Ray Blakney

    Agency, Analyzing & the Art of Business with Ray Blakney

    Agency, Analyzing & the Art of Business with Ray Blakney

    Ray has bootstrapped multiple 6 and 7-figure businesses. For the last 5 years, he has been able to run 3-5 businesses at the same time all while having free time to spend. The "secret" to how he had been efficient enough to do all of this is simply discipline.Ray owns a website called livelingua.com, which is the third-largest online language school in the world.In today’s episode, Ray and Monique are talking about how he flipped his definition of failure: “Failing is not when a business doesn't work or doesn't make money, failure is when you stopped trying. And if you never stopped trying, you will never fail.” which enabled him to make building businesses his art.

    HOT TOPICS OF THE EPISODE

    [02:04] – Monique introduces her guest, Mr.Ray Blakney.

    [02:21] – Explain everyone out there what the sword fighting is.

    • I’ve been practicing the Japanese martial art called kendo for going on dating myself back for about 20 years now. So kendo is the way of the sword and I have been practicing it since I was 22.

     

    [04:00] – Tell me when you’re not sword fighting, what else are you doing in your business?

    • I own a website called livelingua.com. It’s the third-largest online language school in the world and I run it with my wife.
    • I own a website called twiducate.com
    • I also owned a chocolate factory in the Philippines before 
    • I am the host of the Anomalous Educator Podcast which helps teachers make money online.

     

    [05:26] – Starting businesses and making them successful is a kind of art for you, explain a little bit about that.

    • The creative process is what I like because you get to try things, you get to see what works what doesn’t and you get to go back and fix it.

     

    [10:16] – So when you bootstrap a company, how do you approach everything from the get-go? 

    • I’m not creating something that nobody’s ever thought of before, like Steve Jobs, or Elon Musk, or all those people out there.
    • For launching businesses, see a need, check that there’s a need, confirm there’s a need and then just do it.

       

    [14:10] – How did you get to the point of having this mindset of “failure is not a total failure, I always get something out of it.”

    • I flipped my definition of failure. Failing is not when a business doesn’t work or doesn’t make money, failures when I stopped trying. And if I never stopped trying, I never failed.

     

    [15:32] – How did you approach your new content marketing strategy?

    • I put Comic Sans and made the whole presentation like a comic book.
    • And to my surprise, half the room came up to me with this marketing methodology that we use in my companies and said. “Can you do that for us?”
    • So that planted the seed for the agency

     

    [29:40] – So how important do you think is research in the beginning before you even start putting out content, writing content for clients?

    • It’s like any other construction, right? You can put a beautiful house on it. But if the base is bad, it’s going to crumble in a year or two. And we need to do that for your business as well.

     

    [31:31] – Do you think that a lot of entrepreneurs that they’re going wrong with the research or not even doing it or don’t know how to do research for their business?

    • I think most advanced entrepreneurs might do that because they’ve learned the value in it. 

     

    [33:03] – If you’re starting a new business, do you ask audiences some questions? Do you, like to use the Ask method? Do you use like only the keyword research? What do you use?

    • I generally stick with keyword research because I assume I use a little bit of the Ask method now because I do have a network and audiences I can do it for.

     

    [35:59] – After the research how do you think should entrepreneurs use the results?

    •  The research should help you find who your audience is.

     

    [38:52] – What actually makes you efficient in a discipline?

    • I developed discipline kind of later in life.
    • Discipline is what gives me freedom.

     

    [42:44] – You said you use the discipline to be very self-driven. But you don’t believe in working, what your passion is.

    • I think people confuse passion with their why.
    • If you did a good job and figure out what your why is. That’s enough for you to at least take one step towards it that day.

     

    [46:03] – So how important is efficiency to you now that you have multiple businesses?

    • Discipline is key to me be able to do what I’m doing.
    • I use an app called wunderlist.

     

    [51:14] – What does efficiency mean to you?

    • Efficiency is just getting as close to that goal as I can today.

     

    [52:01] – What are the top three tips for starting a business?

    • The first one is research.
    • Make sure you plan that you have the time to do this business.
    • A final tip would be “just do it.” 

       

      AWESOME RESOURCES WE TALKED ABOUT

      IN THIS EPISODE

       

      [04:55] – The Anomalous Educator Podcast  –  helps teachers make money online: http://anomalouseducator.com/category/podcast/

      [33:13] – The Ask Method – a bulletproof way to market research your audience: https://book.askmethod.com/

      [50:23] – Wunderlist – stay productive with this wonderful app: https://www.wunderlist.com/

      IMPACTFUL QUOTES OF THIS EPISODE

      For launching businesses, see a need, check that there’s a need, confirm there’s a need and then just do it.

      Ray Blakney

      Discipline is what gives me freedom.

      Ray Blakney

      Failing is not when a business doesn’t work, or doesn’t make money, failures when I stopped trying. And if I never stopped trying, I never failed
      Ray Blakney

      The 5 Steps to A Perfect Morning Routine for Busy Leaders

      Are you chasing time & energy to finally have the massive impact you are dreaming of, only to realize by the end of the day - you got neither time nor impact? And what was it again you have been doing today? You were so busy. Let´s grab the bull by the horns and change this today. How? By setting you up for success EVERY MORNING. 

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