Beliefs, Behavior & Business with Dane Knighton

Beliefs, Behavior & Business with Dane Knighton

Beliefs, Behavior & Business with Dane Knighton

Dane is regarded by others as one of the top copywriters and watched by over 1.5 million people across the globe. He’s also previously been a bodybuilding competitor and is the author of 4 books. In today’s episode, Dane and Monique are talking about why you should start any type of work by finding the principles behind it and not starting to work on the tactics. This also lead Dane to be able to learn any skill in a very short time.

HOT TOPICS OF THE EPISODE

[02:08] – Monique introduces her guest, Dane Knighton.

 

[02:22] – Tell everyone who are you? What are you doing and why you’re doing it?

      • I guess I self identify more as a copywriter as a skill. I prefer to do strategic partnerships because it’s beneficial for both parties.

[03:09] – So how did you get into copywriting?

      • I was doing loads of content for fitness YouTube videos.
      • I couldn’t sell at all. So that’s how I started to learn how to write copy

[05:10] – So first of all, what does that have to do with your acne picture on the website?

      • I guess the acne pitch has more to do with the fitness content.

[05:41] – After you started learning how to write copy, did you ever get to the point where you had to think about whether you’re persuading someone or you’re manipulating someone?

      • It goes back to the principle of selling them what they want, give them what they need.

[06:54] – So as a woman, how do I sell them fake tits and If I don’t have them, what do I give them then?

      • It depends on what kind of sexuality.

[07:56] – Do you make a difference between persuasion and manipulation? And if so when do you use which? And if you don’t make it, why not?

 

[12:58] – So how did you find what’s important for you and how did you get to the point to actually follow that?

      • My purpose is just giving back.

[15:49] – So when you first started learning copywriting and diving into it, where did you start?

      • Always start with principles.
      • Reverse engineer. 

[19:40] – How do I know I’m on the right track?

      • The first stage is awareness
      • It’s good to learn from your mistakes, but it’s even better to learn from other people’s mistakes.
      • Get the right mentor.

[41:45] – What is your favorite type of copy to write?

      • I’d say long-form. 

[46:59] – So how do you create this bond?

      • The way you create a bond is through content and it’s a free story.

[48:08] – What is the number one favorite story that you will always remember that wasn’t yours?

      • Think and Grow Rich book.

[52:58] – What does efficiency actually means to you?

      • Get better quality done in less time.

[54:51] – Is there anything that you do for yourself to help you stay productive while you’re writing?

      • This is a quote that relates well to that question “The may consciousness of engagement, or sometimes worry a whole day.”

[57:52] – Tell me three things that looking back at your career, you would consistently repeat again because these were the most important thing for you to get where you are today.

      • Effort
      • Principles
      • Action

 

AWESOME RESOURCES WE TALKED ABOUT

IN THIS EPISODE

 

IMPACTFUL QUOTES OF THIS EPISODE

It’s good to learn from your mistakes, but it’s even better to learn from other people’s mistakes.

Dane Knighton

Bonds are created through shared values.

Dane Knighton

The mere consciousness of an engagement will worry an entire day.
(by Charles Dickens)

Dane Knighton

Millennials, Mindset & Mental Health with Jacqueline Cripps

Millennials, Mindset & Mental Health with Jacqueline Cripps

Millennials, Mindset & Mental Health with Jacqueline Cripps

Jacqueline is an author, speaker, and consultant. She works internationally with organizations and individuals to help them achieve goals, overcome obstacles and become empowered. With qualifications in psychology and social sciences and over a decade of experience in the public sector, Jacqueline offers captivating, authentic and direct professional guidance surrounding millennials and generational diversity.In today’s episode, Jacqueline and Monique are talking about how Millennials are going to change the workforce.

HOT TOPICS OF THE EPISODE

[01:53] – Monique introduces her guest, Jacqueline Cripps

 

[02:30] – Tell everyone a little bit about you.

  • I’m currently living in London, Australian born.
  • Over the last couple of years have been building my own business here in London.
  • What I’m passionate about doing is helping empower organizations and Millennials.

 

[07:01] – Monique and Jacqueline talk about different kinds of generations:

  • Generation X: Born 1965-1980 (38-53 years old)
  • Generation Y: Born 1981-1996 (22-37 years old)
  • Generation Z: Born 1997-Present (0-21 years old)
  • Baby Boomers: Born 1946-1964 (54-72 years old)

 

[09:28] – What do you think are the characteristics that make millennials so different from the generations before?

  • We’re growing up in a world where we’re influenced by technology.
  • We are shaped by instant gratification in terms of meeting everything done now. 

 

[24:46] – How can we take this into corporations and businesses as a millennial?

  • I think Millennials are definitely much more attracted to working for organizations that are making a difference already.

 

[27:22] – Was there any kind of situation where you really kind of run against the wall?

  • I was experiencing what I want to call the intergenerational conflict in the workplace. 

 

[34:52] – How did you get into the burnout and how did it feel for you?

  • I became really rundown, constant sickness, I had no social life.

 

[38:30] – What did you do to admit and acknowledge this mindset shift out of like “I literally have to stop being on this GO GO GO mentality”?

  • I guess from a step by step point of view:
  • What is actually a priority and why is it a priority?
  • Why am I doing what I’m doing?
  • If it’s not for you, then don’t do it.

 

[48:29] – How do you define efficiency?

  • Efficiency is just doing the best that I can do in what I do and getting things done that I want to do.

 

[48:46] – Which would be the top three things that you would always repeat?

  • I think going back to what I was saying before:
  • Time management.
  • Realistic expectations.
  • Learning how to manifest what you want and work with energy.

     

    AWESOME RESOURCES WE TALKED ABOUT

    IN THIS EPISODE

     

    Part: Smashed Avocado and the Quarter-Life Crisis:
    https://www.jacquelinecripps.com/product/smashed-avocado-and-the-quarter-life-crisis/

    Meditation App to practice awareness:
    https://insighttimer.com/

    IMPACTFUL QUOTES OF THIS EPISODE

    If it’s not for you, then don’t do it.

    Jacqueline Cripps

    Most of the time we spend is in our head and we should make it a nice place, like a garden and plant flowers.
    Monique Lindner

    We are growing up in a world where open-mindedness is not just a thing, it is just who we are.

    Jacqueline Cripps

    Instagram, Influence and Identity with Eddie Smith

    Instagram, Influence and Identity with Eddie Smith

    Instagram, Influence & Identity with Eddie Smith

    Eddie started geeking out about Instagram in 2015 and hasn’t looked back since. He learned how to turn smartphones into mobile billboards to spread your message to the masses.He went from selling billboards for iHeart Media to helping businesses grow their audience on Instagram and found a way to quickly source hashtags for maximum traffic and minimum effort.In today’s episode, Eddie and Monique are talking about the key to unlocking Instagram’s success even if you’re not famous without buying fake likes or lame followers.

    HOT TOPICS OF THE EPISODE

    [01:56] – Monique introduces her guest, Eddie Smith.

     

    [03:02] – Tell us who you are and what you do.

    • My name is Eddie Smith, a regular guy, trying to make a big impact.
    • I own a marketing agency, and I do some coaching and consulting as well.

     

    [10:45] – What were you doing as an athlete and how did you get to go through this identity shift?

    • I was bigger, better, faster, stronger.
    • I’ve got in trouble. And because I got in trouble they told me I couldn’t play sports at this new school that I went to.
    • I replace it with Instagram, and I started to recreated myself.

     

    [18:33] – How can you compare Instagram and being an athlete?

    • It’s like the way my brain works.

     

    [22:03] – Tell us a few of your results because I don’t think people actually know what freaking crazy results you can get on IG

    • I used to be able to grow an Instagram account from zero to 100,000 followers in 90 days or less.

     

    [25:08] – What are the most important things of growing Instagram accounts?

    • Mostly it’s about a community. 
    • It’s about consistency, 
    • Reach
    • Frequency

     

    [45:56] – Can you bust some myths for us about hashtags, for example, where to post them?

    • I think hashtags are really important.
    • If the community, consistency, reach and frequency is like your car, hashtags are the gas.

     

    [51:08] – I want to know what’s up for you in the new year?

    • My big goal is to get my book and my book out.
    • It’s about the lessons I’ve learned throughout my life.

     

    [56:23]  – What does efficiency actually mean to you?

    • Efficiency for me is like doing something in a way that allows you to minimize because this is something that you can’t control, sometimes it would minimize the possibility of having to do it again.

     

    [57:43] –  What are your favorite three things to do to get to where you are right now?

    • People will not understand your vision because they can’t see it as you can.
    • Even if you don’t understand it but you know that it’s the right thing. Do it, because there’s a lesson to be learned.

     

    AWESOME RESOURCES WE TALKED ABOUT

    IN THIS EPISODE

     

    [26:11] – Stockssnap.io: free stock photos for your IG account  –  https://stocksnap.io/ 

    [26:21] – Phonto: an app to easily design photos and add text to them –  https://phon.to/download

    [37:29] – Planoly: an IG approved integrated app to schedule your posts directly on IG and build out a beautiful grid –   https://www.planoly.com/

    [50:36] – Flick: A powerful Hashtag research and planning tool  –  https://flick.tech/

    IMPACTFUL QUOTES OF THIS EPISODE

    If you don’t find something that fills your soul up, all the money in the world, all the riches, all the whatever, it won’t ever mean anything.

    Eddie Smith

    Even if you don’t understand it, but you know that it’s the right thing. Do it, because there’s a lesson to be learned.
    Eddie Smith

    Building your community is more about finding the people or the people might find you that you have this shared vision with and then support each other.

    Eddie Smith

    The 5 Steps to A Perfect Morning Routine for Busy Leaders

    Are you chasing time & energy to finally have the massive impact you are dreaming of, only to realize by the end of the day - you got neither time nor impact? And what was it again you have been doing today? You were so busy. Let´s grab the bull by the horns and change this today. How? By setting you up for success EVERY MORNING. 

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